Author: Hisham Kabir

Dubai-Based Entrepreneur & Investor | E-commerce Logistics | Healthcare & Wellness | Food Technology Hisham Kabir is a Dubai-based entrepreneur and investor with 20+ years of business experience across multiple sectors. As founder of kabir.ae, he focuses on e-commerce logistics solutions while maintaining strategic investments in healthcare, wellness, and food technology ventures. A fourth-generation member of a business family established in 1894, Hisham brings deep understanding of multi-generational enterprises and sustainable business growth. His investment portfolio spans ITES, digital solutions, healthcare innovations, and food technology startups. Business Interests: 1. E-commerce logistics and distribution solutions 2. Healthcare and wellness investments 3. Food technology and innovation 4. Digital marketplace expansion 5. Cross-border trade facilitation Background & Experience: - Successfully managed large-scale operations (50+ teams, 400+ events) - Launched ready-to-cook food brand using retort technology - Experience in retail, FMCG, and rural market expansion - Also provides sales and marketing consultancy to SMEs Education: - MBA, Mumbai University MET, Mumbai - Postgraduate in Advertising & PR, Symbiosis Institute, Pune - Lead Research Scholar, Boudhik Center for Management Research (BCMR) Hisham shares insights on marketing trends and behavioral economics through his blog at www.buyologist.in. Hisham is a Dubai-based entrepreneur, founder of www.kabir.ae focusing on e-commerce logistics solutions for those who want to launch their products in UAE. Investor in healthcare, wellness, and food technology ventures. Fourth-generation business family member with 20+ years of experience. Also provides sales and marketing consultancy to small and medium businesses.
04
Mar
2020
Posted in Brands & Advertising consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Retail News India

Tata water plus will it be a game changer?

Well I tried this new product because its available everywhere I tried it because when everyone is…

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25
Feb
2020
Posted in Brands & Advertising

Great idea maximise research from Coca-Cola

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23
Feb
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Maggi going Desi, to catch up with Indian ready to eat breakfast meal.

They say it’s all about localisation others may argue it’s survival instincts, for McDonald’s they had to…

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12
Feb
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

If You Enjoyed Thinking, Fast and Slow, You Would Love These Books

To live is to learn, and to read is to learn fast from the experience of great…

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09
Jan
2020
Posted in Business Schools consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Entrepreneurship Fmcg Rural India Retail buying behaviour a b2b perspective Retail News India

FMCG market in India Rural Retail focus.

Rural India contributes 36% to overall FMCG spends and has historically been growing 3-5% The overall FMCG…

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05
Jan
2020
Posted in personal development

For a Great message language is no barrier.

for a great message language is not a barrier

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05
Jan
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

How to perform better at your work.

[wpvideo ACzE0XHf]

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04
Jan
2020
Posted in Automobile India

The final ad of Volkswagen beetle. The End of a legend.

this is the last and final campaign of the legendary beetle

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24
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

New way to enjoy 3 roses tea.

We just need to understand that unilever is listening to the new young consumer needs and making…

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17
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Dev Snacks a Kerala based traditional snacks company, ruling south India.

Can you imagine an indian company going to italy and selling the best Italian pizza in Italy….

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09
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Medimix Transparent, real refreshing toilet soap.

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08
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Good Knight mosquito repellent Indian consumer behaviour.

New good Knight mosquito repellent gold flash is a result of deep understanding of Indian consumer behaviour brandbuyology.com explains more.

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07
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

BMW welt factory tour. Must see for automobile enthusiast.

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03
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

More money does not mean more happiness.

money and happiness more money does not bring more happiess. hisham kabir brandbuyology

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29
Nov
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Amul butter cookies vs Britannia good day butter.

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24
Nov
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Prawns flavoured kit kat, its for real.

Wild and wacky imagination of Nestle japan introducing prawns flavoured kit kat and tuna flavored raspberry kitkat….

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24
Nov
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Dabur Coconut oil got it spot on.

I felt this is a classic case of hitting the competitor bang in the middle. Took the…

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23
Nov
2019
Posted in Behavioural economics Brands & Advertising consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Must read books on behavioural economics, influence marketing.

Behavioural economics is the most important, learning curve influence marketing and neuromarketing

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23
Nov
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Introducing frustration release candle.

Innovative ways to control your temper and maintain your inner peace and forgive all who are affecting you.

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18
Nov
2019
Posted in Brands & Advertising

Generation Z Statistics: Gen Z Facts For Marketers

Gen Z grew up with social media and gravitates towards online video, creating challenges and opportunities for…

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06
Nov
2019
Posted in Automobile India Behavioural economics Brands & Advertising Business Schools buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Celebrity endorsement in India and brand image psychology. How Shahrukh Khan Changed Everything.

Celebrity’s Getting paid for attending a wedding was considered embarrassing unappealing cheap etc until srk came and…

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05
Nov
2019
Posted in Entrepreneurship personal development

Do not compare your journey to anyone else’s.

An elephant and a dog became pregnant at the same time. Three months down the line, the…

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17
Oct
2019
Posted in Brands & Advertising

Survey – Swadeshi: 50% consumers prefer desi brands over foreign ones, Marketing & Advertising News, ET BrandEquity

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/swadeshi-50-consumers-prefer-desi-brands-over-foreign-ones/71610559

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29
Sep
2019
Posted in Brands & Advertising

Few of the 100 biggest product failures of all times.

Read here.

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