Author: Hisham Kabir

Hisham Kabir Dubai-Based Management Consultant | Specialist in Lean Marketing, Digital Transformation & Family Business Advisory Hisham Kabir is a Dubai-based entrepreneur and senior management consultant with over 20 years of experience in lean marketing, digital transformation, and global e-commerce marketplace expansion. With a proven track record of advising companies across the UAE and India, Hisham helps brands optimize marketing ROI, scale operations, and expand internationally—particularly through platforms like Amazon and Noon. A fourth-generation member of a business family established in 1894, Hisham offers deep insights into the dynamics of multi-generational enterprises. Having witnessed both the successes and setbacks of legacy business models, he now guides family-owned conglomerates through succession planning, organizational restructuring, and sustainable business growth. Previously the Director of Ideal Food and Catering Company in Kochi, he now spearheads initiatives under the Shuraa Synergy LLP umbrella—an enterprise spanning ITES, digital transformation, lean marketing, food, healthcare, and e-commerce marketplace strategy. An alumnus of Symbiosis Institute of Business Management, Pune, with a postgraduate degree in Advertising and Public Relations, and an MBA from Mumbai University, Hisham also serves as Lead Research Scholar at the Boudhik Center for Management Research (BCMR) in Kochi. BCMR is the only Indian business research academy in Kerala, focused exclusively on family business management, in academic affiliation with Symbiosis International (Deemed University). His cross-sectoral expertise and strategic vision make him a trusted advisor for both emerging startups and legacy enterprises navigating transformation in the digital age. A Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.
25
Feb
2020
Posted in Brands & Advertising

Great idea maximise research from Coca-Cola

23
Feb
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Maggi going Desi, to catch up with Indian ready to eat breakfast meal.

They say it’s all about localisation others may argue it’s survival instincts, for McDonald’s they had to…

12
Feb
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

If You Enjoyed Thinking, Fast and Slow, You Would Love These Books

To live is to learn, and to read is to learn fast from the experience of great…

09
Jan
2020
Posted in Business Schools consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Entrepreneurship Fmcg Rural India Retail buying behaviour a b2b perspective Retail News India

FMCG market in India Rural Retail focus.

Rural India contributes 36% to overall FMCG spends and has historically been growing 3-5% The overall FMCG…

05
Jan
2020
Posted in personal development

For a Great message language is no barrier.

for a great message language is not a barrier

05
Jan
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

How to perform better at your work.

[wpvideo ACzE0XHf]

04
Jan
2020
Posted in Automobile India

The final ad of Volkswagen beetle. The End of a legend.

this is the last and final campaign of the legendary beetle

24
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

New way to enjoy 3 roses tea.

We just need to understand that unilever is listening to the new young consumer needs and making…

17
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Dev Snacks a Kerala based traditional snacks company, ruling south India.

Can you imagine an indian company going to italy and selling the best Italian pizza in Italy….

09
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Medimix Transparent, real refreshing toilet soap.

08
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Good Knight mosquito repellent Indian consumer behaviour.

New good Knight mosquito repellent gold flash is a result of deep understanding of Indian consumer behaviour brandbuyology.com explains more.

07
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

BMW welt factory tour. Must see for automobile enthusiast.

03
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

More money does not mean more happiness.

money and happiness more money does not bring more happiess. hisham kabir brandbuyology

29
Nov
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Amul butter cookies vs Britannia good day butter.

24
Nov
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Prawns flavoured kit kat, its for real.

Wild and wacky imagination of Nestle japan introducing prawns flavoured kit kat and tuna flavored raspberry kitkat….

24
Nov
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Dabur Coconut oil got it spot on.

I felt this is a classic case of hitting the competitor bang in the middle. Took the…

23
Nov
2019
Posted in Behavioural economics Brands & Advertising consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Must read books on behavioural economics, influence marketing.

Behavioural economics is the most important, learning curve influence marketing and neuromarketing

23
Nov
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Introducing frustration release candle.

Innovative ways to control your temper and maintain your inner peace and forgive all who are affecting you.

18
Nov
2019
Posted in Brands & Advertising

Generation Z Statistics: Gen Z Facts For Marketers

Gen Z grew up with social media and gravitates towards online video, creating challenges and opportunities for…

06
Nov
2019
Posted in Automobile India Behavioural economics Brands & Advertising Business Schools buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Celebrity endorsement in India and brand image psychology. How Shahrukh Khan Changed Everything.

Celebrity’s Getting paid for attending a wedding was considered embarrassing unappealing cheap etc until srk came and…

05
Nov
2019
Posted in Entrepreneurship personal development

Do not compare your journey to anyone else’s.

An elephant and a dog became pregnant at the same time. Three months down the line, the…

17
Oct
2019
Posted in Brands & Advertising

Survey – Swadeshi: 50% consumers prefer desi brands over foreign ones, Marketing & Advertising News, ET BrandEquity

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/swadeshi-50-consumers-prefer-desi-brands-over-foreign-ones/71610559

29
Sep
2019
Posted in Brands & Advertising

Few of the 100 biggest product failures of all times.

Read here.

25
Sep
2019
Posted in Brands & Advertising

What brand need to do to be future ready.

https://brandequity.economictimes.indiatimes.com/news/media/what-does-brands-need-to-do-to-be-future-ready/71277840