Author: Hisham Kabir

An MBA with 18+ years of experience, spanning senior roles across multiple industry verticals as an account manager with B2B Sales & Business Development in Events and Marketing, Food Buying sourcing and procurement, FMCG, New Product Development, F&B, Catering & Banquet, End to End Event Operations Management. LinkedIn sales navigator expert. LinkedIn helper2 sales automation and Zoho CRM. Extensive functional expertise in successfully managing end-to-end aspects of F&B operations spanning the front and back-office operations within budgeted guidelines and to the highest standards. People Management – Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.
20
May
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

FMCG growth will move to value packs.

https://www-livemint-com.cdn.ampproject.org/c/s/www.livemint.com/industry/retail/fmcg-firms-say-consumers-downtrading-turning-to-value-packs/amp-11589879062290.html

12
Apr
2020
Posted in Brands & Advertising Business Schools Entrepreneurship

Few common reason why Startup In India Fail.

here are several points for the reason of startup failure.

10
Apr
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Santizer sales post Corona virus pandemic.

Will sanitizer sales increase post corona time. Answer is YES. Big brands like dabur have already started…

lego toys story
01
Apr
2020
Posted in Brands & Advertising consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

The Lego toys story.

hisham kabir on the lego story.

31
Mar
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

First Moment of Truth (FMOT)

First Moment of Truth (FMOT) First Moment of Truth (FMOT) This term was coined by P&G in…

17
Mar
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Brand Building at Corona Time

04
Mar
2020
Posted in Brands & Advertising consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Retail News India

Tata water plus will it be a game changer?

Well I tried this new product because its available everywhere I tried it because when everyone is…

25
Feb
2020
Posted in Brands & Advertising

Great idea maximise research from Coca-Cola

23
Feb
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Maggi going Desi, to catch up with Indian ready to eat breakfast meal.

They say it’s all about localisation others may argue it’s survival instincts, for McDonald’s they had to…

12
Feb
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

If You Enjoyed Thinking, Fast and Slow, You Would Love These Books

To live is to learn, and to read is to learn fast from the experience of great…

09
Jan
2020
Posted in Business Schools consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Entrepreneurship Fmcg Rural India Retail buying behaviour a b2b perspective Retail News India

FMCG market in India Rural Retail focus.

Rural India contributes 36% to overall FMCG spends and has historically been growing 3-5% The overall FMCG…

05
Jan
2020
Posted in personal development

For a Great message language is no barrier.

for a great message language is not a barrier

05
Jan
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

How to perform better at your work.

[wpvideo ACzE0XHf]

04
Jan
2020
Posted in Automobile India

The final ad of Volkswagen beetle. The End of a legend.

this is the last and final campaign of the legendary beetle

24
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

New way to enjoy 3 roses tea.

We just need to understand that unilever is listening to the new young consumer needs and making…

17
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Dev Snacks a Kerala based traditional snacks company, ruling south India.

Can you imagine an indian company going to italy and selling the best Italian pizza in Italy….

09
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Medimix Transparent, real refreshing toilet soap.

08
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Good Knight mosquito repellent Indian consumer behaviour.

New good Knight mosquito repellent gold flash is a result of deep understanding of Indian consumer behaviour brandbuyology.com explains more.

07
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

BMW welt factory tour. Must see for automobile enthusiast.

03
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

More money does not mean more happiness.

money and happiness more money does not bring more happiess. hisham kabir brandbuyology

29
Nov
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Amul butter cookies vs Britannia good day butter.

24
Nov
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Prawns flavoured kit kat, its for real.

Wild and wacky imagination of Nestle japan introducing prawns flavoured kit kat and tuna flavored raspberry kitkat….

24
Nov
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Dabur Coconut oil got it spot on.

I felt this is a classic case of hitting the competitor bang in the middle. Took the…

23
Nov
2019
Posted in Behavioural economics Brands & Advertising consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Must read books on behavioural economics, influence marketing.

Behavioural economics is the most important, learning curve influence marketing and neuromarketing