Coronavirus Impact: Demand for ready-to-eat foods gathers steam; sale increases by 20-30% – The Financial Express

Companies are ramping up distribution through tie-ups with e-commerce firms and food-tech platforms
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This a positive indicator. I always says frozen is the future. India is yet to tap the immense potential that urban market provide.

Author: Hisham Kabir
Hisham Kabir is a marketing professional with 15 years of experience in multiple industries. I believe marketing should ultimately bring in sales revenues. However, it's a 360 approach that includes all aspects of marketing an excellent competitive and quality product, branding, advertising, market research, competitor analysis, with a sales plan and after-sales support done consistently over a period of time is when your product or service will become established. Hisham Kabir

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