Category: Brands & Advertising
23 Lesson we learned post pandemic
1.The world can change in a week. 2. We are stronger than we know 3. Heroes don’t…
Pringles. Mathematically known as a hyperbolic paraboloid
The consistent saddle shape of Pringles is mathematically known as a hyperbolic paraboloid. Their designers reportedly used…
What to do last in a start up.
I have been part of several start ups from what I have understood your idea is already…
Will email die a natural death.
Hi today I would like to write about how email is changing the entire functionality in…
BOOKS ON CONSUMER BEHAVIOUR
Here are few good books on consumer behaviour. The mystery of the human condition has puzzled poets…
5 best coffee brands in India
Quest for the finest coffee in India
Entrepreneurs Advice in Tamil
It’s important to understand there are no quick-fix solutions to become a successful entrepreneur. One needs to…
Why you buy a Toyota
The Chinese Dragon by Rajiv Bajaj, The King of Indian Motorcycle Industry.
indian motorcycle industry giant on how to win over China storm.
Few common reason why Startup In India Fail.
here are several points for the reason of startup failure.
The Lego toys story.
hisham kabir on the lego story.
Tata water plus will it be a game changer?
Well I tried this new product because its available everywhere I tried it because when everyone is…
Must read books on behavioural economics, influence marketing.
Behavioural economics is the most important, learning curve influence marketing and neuromarketing
Generation Z Statistics: Gen Z Facts For Marketers
Gen Z grew up with social media and gravitates towards online video, creating challenges and opportunities for…
Celebrity endorsement in India and brand image psychology. How Shahrukh Khan Changed Everything.
Celebrity’s Getting paid for attending a wedding was considered embarrassing unappealing cheap etc until srk came and…
Survey – Swadeshi: 50% consumers prefer desi brands over foreign ones, Marketing & Advertising News, ET BrandEquity
What brand need to do to be future ready.
Good Luck as a marketing Strategy.
kit kat japan and good luck