Category: consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing
FMCG growth will move to value packs.
https://www-livemint-com.cdn.ampproject.org/c/s/www.livemint.com/industry/retail/fmcg-firms-say-consumers-downtrading-turning-to-value-packs/amp-11589879062290.html
Santizer sales post Corona virus pandemic.
Will sanitizer sales increase post corona time. Answer is YES. Big brands like dabur have already started…
The Lego toys story.
hisham kabir on the lego story.
First Moment of Truth (FMOT)
First Moment of Truth (FMOT) First Moment of Truth (FMOT) This term was coined by P&G in…
Tata water plus will it be a game changer?
Well I tried this new product because its available everywhere I tried it because when everyone is…
Maggi going Desi, to catch up with Indian ready to eat breakfast meal.
They say it’s all about localisation others may argue it’s survival instincts, for McDonald’s they had to…
If You Enjoyed Thinking, Fast and Slow, You Would Love These Books
To live is to learn, and to read is to learn fast from the experience of great…
FMCG market in India Rural Retail focus.
Rural India contributes 36% to overall FMCG spends and has historically been growing 3-5% The overall FMCG…
How to perform better at your work.
[wpvideo ACzE0XHf]
New way to enjoy 3 roses tea.
We just need to understand that unilever is listening to the new young consumer needs and making…
Dev Snacks a Kerala based traditional snacks company, ruling south India.
Can you imagine an indian company going to italy and selling the best Italian pizza in Italy….
Good Knight mosquito repellent Indian consumer behaviour.
New good Knight mosquito repellent gold flash is a result of deep understanding of Indian consumer behaviour brandbuyology.com explains more.
More money does not mean more happiness.
money and happiness more money does not bring more happiess. hisham kabir brandbuyology
Prawns flavoured kit kat, its for real.
Wild and wacky imagination of Nestle japan introducing prawns flavoured kit kat and tuna flavored raspberry kitkat….
Dabur Coconut oil got it spot on.
I felt this is a classic case of hitting the competitor bang in the middle. Took the…
Must read books on behavioural economics, influence marketing.
Behavioural economics is the most important, learning curve influence marketing and neuromarketing
Introducing frustration release candle.
Innovative ways to control your temper and maintain your inner peace and forgive all who are affecting you.
Celebrity endorsement in India and brand image psychology. How Shahrukh Khan Changed Everything.
Celebrity’s Getting paid for attending a wedding was considered embarrassing unappealing cheap etc until srk came and…