12
Jun
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Diesel still makes sense. Maruti Suzuki claims are wrong.

11
Jun
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Best Books to read on Sales Management

Certainly! Here are some highly regarded books on sales that can provide valuable insights and techniques: “The…

09
Jun
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Swiggy & Zomato will enhance business growth.

Until the event of covid 19 and outburst of Corona virus pandemic, there are several businesses that’s…

04
Jun
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Coronavirus Impact: Demand for ready-to-eat foods gathers steam; sale increases by 20-30% – The Financial Express

Companies are ramping up distribution through tie-ups with e-commerce firms and food-tech platforms — Read on www.financialexpress.com/brandwagon/coronavirus-impact-demand-for-ready-to-eat-foods-gathers-steam-sale-increases-by-20-30/1979503/…

04
Jun
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Adidas retweet Nike’s Post.

Adidas world second largest sports shoe brand retweet Nike’s tweet. One of the finest display of solidarity,…

27
May
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Mercedes Benz interview candidates on a moving sports car. An interesting ad

[wpvideo kPXtedKh ]

25
May
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Mondelez India, in partnership with Ogilvy India, has recently introduced a limited-edition Cadbury Dairy Milk ‘Thank You’ bar by giving up the Cadbury Dairy Milk logo on the pack, in recognition of the generous spirit of the country’s unsung heroes during these difficult times.

Mondelez India, in partnership with Ogilvy India, has recently introduced a limited-edition Cadbury Dairy Milk ‘Thank You’…

21
May
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Best FMCG companies in India.

20
May
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

FMCG growth will move to value packs.

https://www-livemint-com.cdn.ampproject.org/c/s/www.livemint.com/industry/retail/fmcg-firms-say-consumers-downtrading-turning-to-value-packs/amp-11589879062290.html

12
Apr
2020
Posted in Brands & Advertising Business Schools Entrepreneurship

Few common reason why Startup In India Fail.

here are several points for the reason of startup failure.

10
Apr
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Santizer sales post Corona virus pandemic.

Will sanitizer sales increase post corona time. Answer is YES. Big brands like dabur have already started…

lego toys story
01
Apr
2020
Posted in Brands & Advertising consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

The Lego toys story.

hisham kabir on the lego story.

31
Mar
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

First Moment of Truth (FMOT)

First Moment of Truth (FMOT) First Moment of Truth (FMOT) This term was coined by P&G in…

17
Mar
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Brand Building at Corona Time

04
Mar
2020
Posted in Brands & Advertising consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Retail News India

Tata water plus will it be a game changer?

Well I tried this new product because its available everywhere I tried it because when everyone is…

25
Feb
2020
Posted in Brands & Advertising

Great idea maximise research from Coca-Cola

23
Feb
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Maggi going Desi, to catch up with Indian ready to eat breakfast meal.

They say it’s all about localisation others may argue it’s survival instincts, for McDonald’s they had to…

12
Feb
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

If You Enjoyed Thinking, Fast and Slow, You Would Love These Books

To live is to learn, and to read is to learn fast from the experience of great…

09
Jan
2020
Posted in Business Schools consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Entrepreneurship Fmcg Rural India Retail buying behaviour a b2b perspective Retail News India

FMCG market in India Rural Retail focus.

Rural India contributes 36% to overall FMCG spends and has historically been growing 3-5% The overall FMCG…

05
Jan
2020
Posted in personal development

For a Great message language is no barrier.

for a great message language is not a barrier

05
Jan
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

How to perform better at your work.

[wpvideo ACzE0XHf]

04
Jan
2020
Posted in Automobile India

The final ad of Volkswagen beetle. The End of a legend.

this is the last and final campaign of the legendary beetle

24
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

New way to enjoy 3 roses tea.

We just need to understand that unilever is listening to the new young consumer needs and making…

17
Dec
2019
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Dev Snacks a Kerala based traditional snacks company, ruling south India.

Can you imagine an indian company going to italy and selling the best Italian pizza in Italy….