Author: Hisham Kabir

An MBA with 18+ years of experience, spanning senior roles across multiple industry verticals as an account manager with B2B Sales & Business Development in Events and Marketing, Food Buying sourcing and procurement, FMCG, New Product Development, F&B, Catering & Banquet, End to End Event Operations Management. LinkedIn sales navigator expert. LinkedIn helper2 sales automation and Zoho CRM. Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.
11
Jul
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Message me on WhatsApp

Message Hisham on WhatsApp. https://wa.me/message/IU4F3DRMK3IBL1

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28
Jun
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

How To Set Up Whatsapp Payments To Send, Receive Money

Step By Step Process In case you’re highly dependent on online payments but don’t wish to download…

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22
Jun
2020
Posted in Automobile India Brands & Advertising Business Schools consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Entrepreneurship Politics and Economy

The Chinese Dragon by Rajiv Bajaj, The King of Indian Motorcycle Industry.

indian motorcycle industry giant on how to win over China storm.

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17
Jun
2020
Posted in Automobile India

The story of how Mercedes Benz name.

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12
Jun
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Diesel still makes sense. Maruti Suzuki claims are wrong.

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11
Jun
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Best Books to read on Sales Management

Certainly! Here are some highly regarded books on sales that can provide valuable insights and techniques: “The…

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09
Jun
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Swiggy & Zomato will enhance business growth.

Until the event of covid 19 and outburst of Corona virus pandemic, there are several businesses that’s…

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04
Jun
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Coronavirus Impact: Demand for ready-to-eat foods gathers steam; sale increases by 20-30% – The Financial Express

Companies are ramping up distribution through tie-ups with e-commerce firms and food-tech platforms — Read on www.financialexpress.com/brandwagon/coronavirus-impact-demand-for-ready-to-eat-foods-gathers-steam-sale-increases-by-20-30/1979503/…

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04
Jun
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Adidas retweet Nike’s Post.

Adidas world second largest sports shoe brand retweet Nike’s tweet. One of the finest display of solidarity,…

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27
May
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Mercedes Benz interview candidates on a moving sports car. An interesting ad

[wpvideo kPXtedKh ]

Hisham Kabir 0 Comment on Mercedes Benz interview candidates on a moving sports car. An interesting ad
25
May
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Mondelez India, in partnership with Ogilvy India, has recently introduced a limited-edition Cadbury Dairy Milk ‘Thank You’ bar by giving up the Cadbury Dairy Milk logo on the pack, in recognition of the generous spirit of the country’s unsung heroes during these difficult times.

Mondelez India, in partnership with Ogilvy India, has recently introduced a limited-edition Cadbury Dairy Milk ‘Thank You’…

Hisham Kabir 0 Comment on Mondelez India, in partnership with Ogilvy India, has recently introduced a limited-edition Cadbury Dairy Milk ‘Thank You’ bar by giving up the Cadbury Dairy Milk logo on the pack, in recognition of the generous spirit of the country’s unsung heroes during these difficult times.
21
May
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Best FMCG companies in India.

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20
May
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

FMCG growth will move to value packs.

https://www-livemint-com.cdn.ampproject.org/c/s/www.livemint.com/industry/retail/fmcg-firms-say-consumers-downtrading-turning-to-value-packs/amp-11589879062290.html

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12
Apr
2020
Posted in Brands & Advertising Business Schools Entrepreneurship

Few common reason why Startup In India Fail.

here are several points for the reason of startup failure.

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10
Apr
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Santizer sales post Corona virus pandemic.

Will sanitizer sales increase post corona time. Answer is YES. Big brands like dabur have already started…

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lego toys story
01
Apr
2020
Posted in Brands & Advertising consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

The Lego toys story.

hisham kabir on the lego story.

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31
Mar
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

First Moment of Truth (FMOT)

First Moment of Truth (FMOT) First Moment of Truth (FMOT) This term was coined by P&G in…

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17
Mar
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Brand Building at Corona Time

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04
Mar
2020
Posted in Brands & Advertising consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Retail News India

Tata water plus will it be a game changer?

Well I tried this new product because its available everywhere I tried it because when everyone is…

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25
Feb
2020
Posted in Brands & Advertising

Great idea maximise research from Coca-Cola

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23
Feb
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Maggi going Desi, to catch up with Indian ready to eat breakfast meal.

They say it’s all about localisation others may argue it’s survival instincts, for McDonald’s they had to…

Hisham Kabir 0 Comment on Maggi going Desi, to catch up with Indian ready to eat breakfast meal.
12
Feb
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

If You Enjoyed Thinking, Fast and Slow, You Would Love These Books

To live is to learn, and to read is to learn fast from the experience of great…

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09
Jan
2020
Posted in Business Schools consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Entrepreneurship Fmcg Rural India Retail buying behaviour a b2b perspective Retail News India

FMCG market in India Rural Retail focus.

Rural India contributes 36% to overall FMCG spends and has historically been growing 3-5% The overall FMCG…

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05
Jan
2020
Posted in personal development

For a Great message language is no barrier.

for a great message language is not a barrier

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