Author: Hisham Kabir

Hisham Kabir Dubai-Based Management Consultant | Specialist in Lean Marketing, Digital Transformation & Family Business Advisory Hisham Kabir is a Dubai-based entrepreneur and senior management consultant with over 20 years of experience in lean marketing, digital transformation, and global e-commerce marketplace expansion. With a proven track record of advising companies across the UAE and India, Hisham helps brands optimize marketing ROI, scale operations, and expand internationally—particularly through platforms like Amazon and Noon. A fourth-generation member of a business family established in 1894, Hisham offers deep insights into the dynamics of multi-generational enterprises. Having witnessed both the successes and setbacks of legacy business models, he now guides family-owned conglomerates through succession planning, organizational restructuring, and sustainable business growth. Previously the Director of Ideal Food and Catering Company in Kochi, he now spearheads initiatives under the Shuraa Synergy LLP umbrella—an enterprise spanning ITES, digital transformation, lean marketing, food, healthcare, and e-commerce marketplace strategy. An alumnus of Symbiosis Institute of Business Management, Pune, with a postgraduate degree in Advertising and Public Relations, and an MBA from Mumbai University, Hisham also serves as Lead Research Scholar at the Boudhik Center for Management Research (BCMR) in Kochi. BCMR is the only Indian business research academy in Kerala, focused exclusively on family business management, in academic affiliation with Symbiosis International (Deemed University). His cross-sectoral expertise and strategic vision make him a trusted advisor for both emerging startups and legacy enterprises navigating transformation in the digital age. A Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.
30
Dec
2020
Posted in Behavioural economics Brands & Advertising business Business Schools Entrepreneurship personal development

23 Lesson we learned post pandemic

1.The world can change in a week. 2. We are stronger than we know 3. Heroes don’t…

10
Dec
2020
Posted in Behavioural economics Brands & Advertising Business Schools buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Fmcg Rural India Retail buying behaviour a b2b perspective

Pringles. Mathematically known as a hyperbolic paraboloid

The consistent saddle shape of Pringles is mathematically known as a hyperbolic paraboloid. Their designers reportedly used…

07
Dec
2020
Posted in Behavioural economics Brands & Advertising buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Entrepreneurship Kerala Business personal development Retail News India

What to do last in a start up.

I have been part of several start ups from what I have understood your idea is already…

05
Dec
2020
Posted in Brands & Advertising Business Schools buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Will email die a natural death.

  Hi today I would like to write about how email is changing the entire functionality in…

04
Dec
2020
Posted in Behavioural economics Brands & Advertising Business Schools buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

BOOKS ON CONSUMER BEHAVIOUR

Here are few good books on consumer behaviour. The mystery of the human condition has puzzled poets…

28
Nov
2020
Posted in Behavioural economics Brands & Advertising buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Food Retail News India

5 best coffee brands in India

Quest for the finest coffee in India

29
Aug
2020
Posted in Behavioural economics Brands & Advertising consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Entrepreneurship personal development

Entrepreneurs Advice in Tamil

It’s important to understand there are no quick-fix solutions to become a successful entrepreneur. One needs to…

25
Aug
2020
Posted in Business Schools consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Entrepreneurship personal development

Steve Jobs on Quality

 

24
Aug
2020
Posted in Automobile India Brands & Advertising consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Why you buy a Toyota

  https://youtu.be/8zgYh04a0OM

24
Aug
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

First Jawa motorbike advertisement shot at Mysore. 1961

Original Jawa Advertisement filmed at Mysore. Filmed between 1961/1962

21
Aug
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Attitude is Everything Change Your Attitude…and You Change Your Life!

Attitude is Everything Change Your Attitude…and You Change Your Life! By Jeff Keller DEDICATION This book is…

21
Aug
2020
Posted in Automobile India Brands & Advertising consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

FIAT ad for Badboys. Hilarious.

           

18
Aug
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Indian Restaurants that existed before Independence and still running. Exactly the same way.

Indian that existed before Independence.

Amul introduce new haldi flavour
14
Aug
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Haldi ice Cream from Amul

Wondering how would it taste. Turmeric and ice cream. Guess they got inspired from rising popularity of…

14
Aug
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

I live in Kochi

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13
Aug
2020
Posted in Brands & Advertising Business Schools consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Automobile Logos and what they say.

11
Aug
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Corona Virus Jokes

It’s been a while when copywriting in advertising made a critical element of an brilliant ad, however…

11
Aug
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Why China Why Not India

*Why China and not India?* International Business: Why didn’t American companies choose India instead of China for…

11
Aug
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Hilarious Ad Spoken English

11
Aug
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Mercedes Benz Ad Explaining Safety.

07
Aug
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Do the right thing always. We should be the example for our children.

06
Aug
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

The Bridge on the River Choluteca.

26
Jul
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Print Ad Created by BBDO Thailand for smile foundation.

24
Jul
2020
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

The truth about Kerala the rich little poor state of India.