Author: Hisham Kabir

An MBA with 18+ years of experience, spanning senior roles across multiple industry verticals as an account manager with B2B Sales & Business Development in Events and Marketing, Food Buying sourcing and procurement, FMCG, New Product Development, F&B, Catering & Banquet, End to End Event Operations Management. LinkedIn sales navigator expert. LinkedIn helper2 sales automation and Zoho CRM. Extensive functional expertise in successfully managing end-to-end aspects of F&B operations spanning the front and back-office operations within budgeted guidelines and to the highest standards. People Management – Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.
04
Nov
2023
Posted in Brands & Advertising

“Mastering SaaS Sales Negotiations: Tips and Tricks for Success”

Negotiating SaaS product sales can be a complex but crucial part of the sales process. Here are…

20
Sep
2023
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

20 Examples of 80:20 Principles.

Examples of 80/20 Principle Certainly! The 80/20 principle, also known as the Pareto Principle, suggests that roughly…

20
Aug
2023
Posted in Brands & Advertising

What is 75 hard

“75 Hard” is a popular mental and physical challenge created by Andy Frisella. It involves following a…

20
Jun
2023
Posted in account based marketing what is it? and how does it help build business

What is account based marketing and how can it help business?

Account-based marketing (ABM) is a strategic approach to marketing that focuses on targeting and engaging specific high-value…

17
Jun
2023
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

KOL Vs INFLUENCER who is better for your brand

  KOL stands for “Key Opinion Leader,” while influencers refer to individuals who have a significant following…

11
Jun
2023
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

What should a marketing analyst know?

A marketing data analyst should possess a solid understanding of various key areas to effectively analyze and…

11
Jun
2023
Posted in business

How to Become Sales Management Professional?

Becoming a sales guru requires dedication, continuous learning, and practical experience. Here are some steps you can…

24
Apr
2023
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

PR companies need to focus on Video

Video: PR’s lost bastion Audiences are consuming visual content like never before, but the communications industry has…

21
Mar
2023
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

A simple effective event management template

docs.google.com/spreadsheets/d/1Ps3rjTWNH8jcRHHTfR6IjxSyXVGpnLUm/edit?usp=sharing&ouid=118195664984309617184&rtpof=true&sd=true Hisham Kabir

17
Mar
2023
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Best AI Copywriting tools have a look

If you are looking for an internationally renowned copywriter to work for you. *Jasper (formerly Jarvis) *…

17
Mar
2023
Posted in hisham kabir leading marketing consultant in dubai marketing consultant in dubai

Ai enabled copywriting websites for you.

Jasper (formerly Jarvis) Hypotenuse AI Writesonic SEO Content Machine Writecream CopyAI Smart Copy by Unbounce Copysmith Rytr…

21
Feb
2023
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Book Summary: BLUE OCEAN STRATEGY

https://youtu.be/5Xd5lvyWMe8

19
Feb
2023
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Why Doing Business and Being Business Owners are Different

This is my new blog on managing business and managing entrepreneurship is totally different ball game. Hisham…

18
Feb
2023
Posted in Brands & Advertising

Must have web tools and extensions to boost your work

io

14
Jan
2023
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Ogilvy on Latest Social Media Trends

Hi Readers,   Below mentioned link takes you to new trends in social media in 2023 a…

26
Sep
2022
Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

14 Must Have Digital Marketing Tools

For Creators, Independent Entrepreneurs & Solopreneurs   Digital marketing tools are a dime a dozen, especially nowadays……

top 5 luxury apartments in kochi
21
May
2021
Posted in business

Top 5 luxury apartments in Kochi above 3cr

This is the video that explains top 5 luxury apartments in Kochi. The reputation of the builder…

30
Dec
2020
Posted in Behavioural economics Brands & Advertising business Business Schools Entrepreneurship personal development

23 Lesson we learned post pandemic

1.The world can change in a week. 2. We are stronger than we know 3. Heroes don’t…

10
Dec
2020
Posted in Behavioural economics Brands & Advertising Business Schools buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Fmcg Rural India Retail buying behaviour a b2b perspective

Pringles. Mathematically known as a hyperbolic paraboloid

The consistent saddle shape of Pringles is mathematically known as a hyperbolic paraboloid. Their designers reportedly used…

07
Dec
2020
Posted in Behavioural economics Brands & Advertising buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Entrepreneurship Kerala Business personal development Retail News India

What to do last in a start up.

I have been part of several start ups from what I have understood your idea is already…

05
Dec
2020
Posted in Brands & Advertising Business Schools buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Will email die a natural death.

  Hi today I would like to write about how email is changing the entire functionality in…

04
Dec
2020
Posted in Behavioural economics Brands & Advertising Business Schools buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

BOOKS ON CONSUMER BEHAVIOUR

Here are few good books on consumer behaviour. The mystery of the human condition has puzzled poets…

28
Nov
2020
Posted in Behavioural economics Brands & Advertising buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Food Retail News India

5 best coffee brands in India

Quest for the finest coffee in India

29
Aug
2020
Posted in Behavioural economics Brands & Advertising consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Entrepreneurship personal development

Entrepreneurs Advice in Tamil

It’s important to understand there are no quick-fix solutions to become a successful entrepreneur. One needs to…