Author: Hisham Kabir

Hisham Kabir Dubai-Based Management Consultant | Specialist in Lean Marketing, Digital Transformation & Family Business Advisory Hisham Kabir is a Dubai-based entrepreneur and senior management consultant with over 20 years of experience in lean marketing, digital transformation, and global e-commerce marketplace expansion. With a proven track record of advising companies across the UAE and India, Hisham helps brands optimize marketing ROI, scale operations, and expand internationally—particularly through platforms like Amazon and Noon. A fourth-generation member of a business family established in 1894, Hisham offers deep insights into the dynamics of multi-generational enterprises. Having witnessed both the successes and setbacks of legacy business models, he now guides family-owned conglomerates through succession planning, organizational restructuring, and sustainable business growth. Previously the Director of Ideal Food and Catering Company in Kochi, he now spearheads initiatives under the Shuraa Synergy LLP umbrella—an enterprise spanning ITES, digital transformation, lean marketing, food, healthcare, and e-commerce marketplace strategy. An alumnus of Symbiosis Institute of Business Management, Pune, with a postgraduate degree in Advertising and Public Relations, and an MBA from Mumbai University, Hisham also serves as Lead Research Scholar at the Boudhik Center for Management Research (BCMR) in Kochi. BCMR is the only Indian business research academy in Kerala, focused exclusively on family business management, in academic affiliation with Symbiosis International (Deemed University). His cross-sectoral expertise and strategic vision make him a trusted advisor for both emerging startups and legacy enterprises navigating transformation in the digital age. A Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.
12
Sep
2019
Posted in Brands & Advertising

Buying behavior

12
Sep
2019
Posted in Brands & Advertising Business Schools Entrepreneurship Food Retail News India

Good Luck as a marketing Strategy.

kit kat japan and good luck

10
Sep
2019
Posted in Brands & Advertising

This Mumbai based start up wanted funds. See what they have done.

This Mumbai based start up wanted funds. See what they have done. 👉 Ask for funds in…

10
Sep
2019
Posted in Automobile India Brands & Advertising Business Schools Entrepreneurship Retail News India Travel & More

The future of Every thing.

Hisham Kabir writes on the future of every thing

08
Sep
2019
Posted in Brands & Advertising

Why most new apps fail on app store.

08
Sep
2019
Posted in Brands & Advertising

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/how-itc-creates-sustainable-businesses-under-its-triple-bottom-line-strategy/70986034

01
Sep
2019
Posted in Brands & Advertising

Story of Pappad of India.

https://in.finance.yahoo.com/news/amazing-lijjat-papad-story-rs-80-rs-800-crore-130350826.html

30
Aug
2019
Posted in Brands & Advertising

Do magazine make you feel more depressed. Yes. It does. See this video. Which explains it all.

The below video is entitled to its respective copyright owners.

26
Aug
2019
Posted in Brands & Advertising

Saffola the healthy Choice is a Clear winner.

hisham kabir explaining why saffola and marico has got it right with masala oats.

25
Aug
2019
Posted in Brands & Advertising

The New Social Media Experiment.

https://m.economictimes.com/tech/internet/new-social-media-experiment-tracking-indias-growing-addiction-to-asmr-content/articleshow/70821007.cms

24
Aug
2019
Posted in Brands & Advertising

Word Power Made Complex

22
Aug
2019
Posted in Brands & Advertising

Muhammed Ali Quotes

19
Aug
2019
Posted in Brands & Advertising

5 Things to Do Before You Start a Rebrand.

https://business.linkedin.com/marketing-solutions/blog/b2b-content-marketing/2019/5-things-to-do-before-you-start-a-rebrand

16
Aug
2019
Posted in Brands & Advertising

India is the most depressed country in the world – Education Today News

https://www.indiatoday.in/education-today/gk-current-affairs/story/india-is-the-most-depressed-country-in-the-world-mental-health-day-2018-1360096-2018-10-10

13
Aug
2019
Posted in Brands & Advertising

Food And Beverages – These two factors are taking food and beverages segment in India by storm.

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/these-two-factors-are-taking-food-and-beverages-segment-in-india-by-storm/70645408

07
Aug
2019
Posted in Brands & Advertising

Meet India’s next level of Farm Influencers.

hisham is a brand strategist and guest speaker to several management colleges

06
Aug
2019
Posted in Brands & Advertising

Personal Branding – How building a personal brand is not a crime.

hisham is a buyologist who study why we buy what we buy buyologist.in

06
Aug
2019
Posted in Brands & Advertising

Watch “A walk through the History of Advertisements of Volkswagen Beetle Exhibition Kochi” by hisham kabir Volkswagen auto enthusiast

hisham kabir founder of buyologist.in a study of consumer behaviour on why we buy what we buy

05
Aug
2019
Posted in Brands & Advertising

16/8 Intermittent Fasting: A Beginner’s Guide

hisham@buyologist.in, hisham kabir, buyologist, consumer behaviour, buying, indian fmcg, hisham,

31
Jul
2019
Posted in Brands & Advertising

Story of Indian Pappad. That made history.

hisham@buyologist.in, hisham kabir, buyologist, consumer behaviour, buying, indian fmcg, hisham,

30
Jul
2019
Posted in Brands & Advertising

Sanjeev Mehta – HUL’s Sanjeev Mehta on why rural India needs to progress to revive demand as consumer spends drop, Marketing & Advertising News, ET BrandEquity

https://economictimes.indiatimes.com/industry/cons-products/fmcg/rural-india-has-to-progress-for-country-to-progress-says-hul-chairman-sanjiv-mehta/articleshow/70425990.cms

29
Jul
2019
Posted in Brands & Advertising

The curious case of two bananas: Ola, Policybazaar, Manforce Condoms cash in on the #RahulBoseMoment – The Economic Times

https://economictimes.indiatimes.com/magazines/panache/the-curious-case-of-two-bananas-ola-policybazaar-manforce-condoms-cash-in-on-the-rahulbosemoment/articleshow/70430396.cms

29
Jul
2019
Posted in Brands & Advertising

Brand World Summit | ET BrandEquity

https://brandequity.economictimes.indiatimes.com/bws?ag=prtlmlr4&em=aGs0ODQ4QGdtYWlsLmNvbQ==

22
Jul
2019
Posted in Brands & Advertising

Watch “How to choose a Name for your Startup? 8 Things to Consider!✔️” on YouTube

hisham kabir is a buyologist(one who study why we buy what we buy) more details on www.buyologist.in