Author: Hisham Kabir

An MBA with 18+ years of experience, spanning senior roles across multiple industry verticals as an account manager with B2B Sales & Business Development in Events and Marketing, Food Buying sourcing and procurement, FMCG, New Product Development, F&B, Catering & Banquet, End to End Event Operations Management. LinkedIn sales navigator expert. LinkedIn helper2 sales automation and Zoho CRM. Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.
08
Sep
2019
Posted in Brands & Advertising

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/how-itc-creates-sustainable-businesses-under-its-triple-bottom-line-strategy/70986034

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01
Sep
2019
Posted in Brands & Advertising

Story of Pappad of India.

https://in.finance.yahoo.com/news/amazing-lijjat-papad-story-rs-80-rs-800-crore-130350826.html

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30
Aug
2019
Posted in Brands & Advertising

Do magazine make you feel more depressed. Yes. It does. See this video. Which explains it all.

The below video is entitled to its respective copyright owners.

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26
Aug
2019
Posted in Brands & Advertising

Saffola the healthy Choice is a Clear winner.

hisham kabir explaining why saffola and marico has got it right with masala oats.

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25
Aug
2019
Posted in Brands & Advertising

The New Social Media Experiment.

https://m.economictimes.com/tech/internet/new-social-media-experiment-tracking-indias-growing-addiction-to-asmr-content/articleshow/70821007.cms

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24
Aug
2019
Posted in Brands & Advertising

Word Power Made Complex

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22
Aug
2019
Posted in Brands & Advertising

Muhammed Ali Quotes

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19
Aug
2019
Posted in Brands & Advertising

5 Things to Do Before You Start a Rebrand.

https://business.linkedin.com/marketing-solutions/blog/b2b-content-marketing/2019/5-things-to-do-before-you-start-a-rebrand

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16
Aug
2019
Posted in Brands & Advertising

India is the most depressed country in the world – Education Today News

https://www.indiatoday.in/education-today/gk-current-affairs/story/india-is-the-most-depressed-country-in-the-world-mental-health-day-2018-1360096-2018-10-10

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13
Aug
2019
Posted in Brands & Advertising

Food And Beverages – These two factors are taking food and beverages segment in India by storm.

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/these-two-factors-are-taking-food-and-beverages-segment-in-india-by-storm/70645408

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07
Aug
2019
Posted in Brands & Advertising

Meet India’s next level of Farm Influencers.

hisham is a brand strategist and guest speaker to several management colleges

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06
Aug
2019
Posted in Brands & Advertising

Personal Branding – How building a personal brand is not a crime.

hisham is a buyologist who study why we buy what we buy buyologist.in

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06
Aug
2019
Posted in Brands & Advertising

Watch “A walk through the History of Advertisements of Volkswagen Beetle Exhibition Kochi” by hisham kabir Volkswagen auto enthusiast

hisham kabir founder of buyologist.in a study of consumer behaviour on why we buy what we buy

Hisham Kabir 0 Comment on Watch “A walk through the History of Advertisements of Volkswagen Beetle Exhibition Kochi” by hisham kabir Volkswagen auto enthusiast
05
Aug
2019
Posted in Brands & Advertising

16/8 Intermittent Fasting: A Beginner’s Guide

hisham@buyologist.in, hisham kabir, buyologist, consumer behaviour, buying, indian fmcg, hisham,

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31
Jul
2019
Posted in Brands & Advertising

Story of Indian Pappad. That made history.

hisham@buyologist.in, hisham kabir, buyologist, consumer behaviour, buying, indian fmcg, hisham,

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30
Jul
2019
Posted in Brands & Advertising

Sanjeev Mehta – HUL’s Sanjeev Mehta on why rural India needs to progress to revive demand as consumer spends drop, Marketing & Advertising News, ET BrandEquity

https://economictimes.indiatimes.com/industry/cons-products/fmcg/rural-india-has-to-progress-for-country-to-progress-says-hul-chairman-sanjiv-mehta/articleshow/70425990.cms

Hisham Kabir 0 Comment on Sanjeev Mehta – HUL’s Sanjeev Mehta on why rural India needs to progress to revive demand as consumer spends drop, Marketing & Advertising News, ET BrandEquity
29
Jul
2019
Posted in Brands & Advertising

The curious case of two bananas: Ola, Policybazaar, Manforce Condoms cash in on the #RahulBoseMoment – The Economic Times

https://economictimes.indiatimes.com/magazines/panache/the-curious-case-of-two-bananas-ola-policybazaar-manforce-condoms-cash-in-on-the-rahulbosemoment/articleshow/70430396.cms

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29
Jul
2019
Posted in Brands & Advertising

Brand World Summit | ET BrandEquity

https://brandequity.economictimes.indiatimes.com/bws?ag=prtlmlr4&em=aGs0ODQ4QGdtYWlsLmNvbQ==

Hisham Kabir 0 Comment on Brand World Summit | ET BrandEquity
22
Jul
2019
Posted in Brands & Advertising

Watch “How to choose a Name for your Startup? 8 Things to Consider!✔️” on YouTube

hisham kabir is a buyologist(one who study why we buy what we buy) more details on www.buyologist.in

Hisham Kabir 0 Comment on Watch “How to choose a Name for your Startup? 8 Things to Consider!✔️” on YouTube
21
Jul
2019
Posted in Brands & Advertising

The Dark Side of Web.

https://medium.com/talos-infinite/talos-infinite-cybersec-update-4a4d1b56dcc4

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21
Jul
2019
Posted in Brands & Advertising

Marketing – How to use effectively use marketing tactics to build brand awareness.

https://brandequity.economictimes.indiatimes.com/news/marketing/how-to-use-effectively-use-marketing-tactics-to-build-brand-awareness/70315431

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20
Jul
2019
Posted in Brands & Advertising

Never Invest In a Franchise before Asking These 13 Questions

https://www.franchiseindia.com/content/never-invest-in-a-franchise-before-asking-these-13-questions.13614

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18
Jul
2019
Posted in Brands & Advertising

Fmcg – Tough times for FMCG cos? Dip in rural demand to slow their growth in 2019: Nielsen report, Marketing & Advertising News, ET BrandEquity

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/tough-times-for-fmcg-cos-dip-in-rural-demand-to-slow-their-growth-in-2019-nielsen-report/70260831

Hisham Kabir 0 Comment on Fmcg – Tough times for FMCG cos? Dip in rural demand to slow their growth in 2019: Nielsen report, Marketing & Advertising News, ET BrandEquity
18
Jul
2019
Posted in Brands & Advertising

Fmcg – How FMCG firms have adopted to the strategy of micromarkets; companies are creating market specific products, Marketing & Advertising News, ET BrandEquity

https://timesofindia.indiatimes.com/business/india-business/finally-companies-wake-up-to-a-million-indias/articleshow/69790299.cms

Hisham Kabir 0 Comment on Fmcg – How FMCG firms have adopted to the strategy of micromarkets; companies are creating market specific products, Marketing & Advertising News, ET BrandEquity