What to do last in a start up.

   7 December 2020  Leave a Comment on What to do last in a start up.  Posted in Behavioural economics, Brands & Advertising, buyologist, consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing, Entrepreneurship, Kerala Business, personal development, Retail News India

I have been part of several start ups from what I have understood your idea is already in operations at least 3 years ago.

 

However this should not stop you from not further exploring why they did not succeed And they not get funding, if no why?

 

Before you start a company and logo and website go deeper into concept and-how it will work. In short operations.

There are several information that you can get from internet if you want positive response you get it, the opposite is also true. Try searching for a symptoms of corona Virus after reading you may end up thinking I always had corona just that I didn’t realise.

Now check on Google how to know if you are mad or not? The answers will shock you.Try north Indian masala you get images of turmeric cloves cinnamon green chiily pepper agar agar kerva, dry cumin seeds dry ginger powder star anise now Search south Indian masala You get to see fatty ladies and clevage. Most probably in wet saree near a village pond.

So coming back I feel when you went to start a project think.
Do you have expertise on this.

Have you worked in this industry and found there is a demand gap that needs to be filled.

Do your eco system have expertise on it.

Are there anyone doing it, if yes do you have space for the same

What problem of the consumer is this going to solve.

Is it scalable

Is it easily replicable

Do you have 80% of your budget for marketing of your services.

If you have exact answers to all the above questions then work on budgeting and break even analysis.

Now that you have your budget in place even if there is 40% chance that it can work, then go ahead.
Now book your domain name Logo form a company establish an office.

That’s it. You are ready to go. Take the flight.

Hisham Kabir

Author: Hisham Kabir
Hisham Kabir Dubai-Based Management Consultant | Specialist in Lean Marketing, Digital Transformation & Family Business Advisory Hisham Kabir is a Dubai-based entrepreneur and senior management consultant with over 20 years of experience in lean marketing, digital transformation, and global e-commerce marketplace expansion. With a proven track record of advising companies across the UAE and India, Hisham helps brands optimize marketing ROI, scale operations, and expand internationally—particularly through platforms like Amazon and Noon. A fourth-generation member of a business family established in 1894, Hisham offers deep insights into the dynamics of multi-generational enterprises. Having witnessed both the successes and setbacks of legacy business models, he now guides family-owned conglomerates through succession planning, organizational restructuring, and sustainable business growth. Previously the Director of Ideal Food and Catering Company in Kochi, he now spearheads initiatives under the Shuraa Synergy LLP umbrella—an enterprise spanning ITES, digital transformation, lean marketing, food, healthcare, and e-commerce marketplace strategy. An alumnus of Symbiosis Institute of Business Management, Pune, with a postgraduate degree in Advertising and Public Relations, and an MBA from Mumbai University, Hisham also serves as Lead Research Scholar at the Boudhik Center for Management Research (BCMR) in Kochi. BCMR is the only Indian business research academy in Kerala, focused exclusively on family business management, in academic affiliation with Symbiosis International (Deemed University). His cross-sectoral expertise and strategic vision make him a trusted advisor for both emerging startups and legacy enterprises navigating transformation in the digital age. A Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.

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