Will email die a natural death.

   5 December 2020  Leave a Comment on Will email die a natural death.  Posted in Brands & Advertising, Business Schools, buyologist, consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

 

Hi today I would like to write about how email is changing the entire functionality in management few years ago today I’m now in the year 2020 December at least five years before 8 years before until the invasion of WhatsApp email was one of the strongest point of communication we used to look and check email everyday
used to spend more time reading about the mails that we’ve got

then it became a situation where spam Mail started attacking our inboxes to the extent now we’re become very cautious and careful to unsubscribe from our spam mailboxes despite all this we still get about 100 emails every single day of which 99 percentage of those males are not meant for you

thankfully Google did try something to avoid emails and then divide it into different sections like social and updates and so on and so forth however still it did not give the desired results

I still have lot of unwanted emails in my inbox so that is something which we need to address but what I’m trying to say is how technology updation can deplete things in a very little time

until a few years back pen drive USB drive was one of the key entertainment devices now we do not even know what that thing is all about there was an 8GB64GB24GP I don’t know how much so all these things were considered very key element we used to have that to upload our favourite music into the pen drives and from there we used to put it in our car audio system and from there it went on

but now none of the cars I guess they don’t even have an option for non Bluetooth non the pen drive versions for music because things have evolved entities involved evolve so fast So what I’m trying to tell here is as technology progress is the adoption adaptation or the depletion of the existing so called pride or the want can easily be removed in no time earlier as kids we used to have one video cassette tape which used to catch fungus and then we had to clean it there were services who used to clean cassettes

so it is a huge Houston those days so coming back and then after a several years several years maybe from 1980s from it it was until 1996 slowly the compact disc or what we call a CD started coming to our system then there was a long time from CD to DVD and then from DVD to Blu Ray was a very short time and from that then came the pen drives that also sustained for a little while after that there was no looking back but the gap of adaptation gap of change that people did from CD to the current format of streaming online is not more than eight years five years but that is what I’m trying to tell you

there will be a change that we can expect even in what we think is the inevitable WhatsApp communication

now you talk to somebody you call a sales consultant you call somebody and ask for see what is the price of your car this is so do you have WhatsApp I’ll send the details in the WhatsApp that’s it

 

where’s the email gone it’s gone is gone.

Author: Hisham Kabir
Hisham Kabir Dubai-Based Management Consultant | Specialist in Lean Marketing, Digital Transformation & Family Business Advisory Hisham Kabir is a Dubai-based entrepreneur and senior management consultant with over 20 years of experience in lean marketing, digital transformation, and global e-commerce marketplace expansion. With a proven track record of advising companies across the UAE and India, Hisham helps brands optimize marketing ROI, scale operations, and expand internationally—particularly through platforms like Amazon and Noon. A fourth-generation member of a business family established in 1894, Hisham offers deep insights into the dynamics of multi-generational enterprises. Having witnessed both the successes and setbacks of legacy business models, he now guides family-owned conglomerates through succession planning, organizational restructuring, and sustainable business growth. Previously the Director of Ideal Food and Catering Company in Kochi, he now spearheads initiatives under the Shuraa Synergy LLP umbrella—an enterprise spanning ITES, digital transformation, lean marketing, food, healthcare, and e-commerce marketplace strategy. An alumnus of Symbiosis Institute of Business Management, Pune, with a postgraduate degree in Advertising and Public Relations, and an MBA from Mumbai University, Hisham also serves as Lead Research Scholar at the Boudhik Center for Management Research (BCMR) in Kochi. BCMR is the only Indian business research academy in Kerala, focused exclusively on family business management, in academic affiliation with Symbiosis International (Deemed University). His cross-sectoral expertise and strategic vision make him a trusted advisor for both emerging startups and legacy enterprises navigating transformation in the digital age. A Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.

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