Author: Hisham Kabir

Hisham Kabir Dubai-Based Management Consultant | Specialist in Lean Marketing, Digital Transformation & Family Business Advisory Hisham Kabir is a Dubai-based entrepreneur and senior management consultant with over 20 years of experience in lean marketing, digital transformation, and global e-commerce marketplace expansion. With a proven track record of advising companies across the UAE and India, Hisham helps brands optimize marketing ROI, scale operations, and expand internationally—particularly through platforms like Amazon and Noon. A fourth-generation member of a business family established in 1894, Hisham offers deep insights into the dynamics of multi-generational enterprises. Having witnessed both the successes and setbacks of legacy business models, he now guides family-owned conglomerates through succession planning, organizational restructuring, and sustainable business growth. Previously the Director of Ideal Food and Catering Company in Kochi, he now spearheads initiatives under the Shuraa Synergy LLP umbrella—an enterprise spanning ITES, digital transformation, lean marketing, food, healthcare, and e-commerce marketplace strategy. An alumnus of Symbiosis Institute of Business Management, Pune, with a postgraduate degree in Advertising and Public Relations, and an MBA from Mumbai University, Hisham also serves as Lead Research Scholar at the Boudhik Center for Management Research (BCMR) in Kochi. BCMR is the only Indian business research academy in Kerala, focused exclusively on family business management, in academic affiliation with Symbiosis International (Deemed University). His cross-sectoral expertise and strategic vision make him a trusted advisor for both emerging startups and legacy enterprises navigating transformation in the digital age. A Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.
21
Jul
2019
Posted in Brands & Advertising

The Dark Side of Web.

https://medium.com/talos-infinite/talos-infinite-cybersec-update-4a4d1b56dcc4

21
Jul
2019
Posted in Brands & Advertising

Marketing – How to use effectively use marketing tactics to build brand awareness.

https://brandequity.economictimes.indiatimes.com/news/marketing/how-to-use-effectively-use-marketing-tactics-to-build-brand-awareness/70315431

20
Jul
2019
Posted in Brands & Advertising

Never Invest In a Franchise before Asking These 13 Questions

https://www.franchiseindia.com/content/never-invest-in-a-franchise-before-asking-these-13-questions.13614

18
Jul
2019
Posted in Brands & Advertising

Fmcg – Tough times for FMCG cos? Dip in rural demand to slow their growth in 2019: Nielsen report, Marketing & Advertising News, ET BrandEquity

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/tough-times-for-fmcg-cos-dip-in-rural-demand-to-slow-their-growth-in-2019-nielsen-report/70260831

18
Jul
2019
Posted in Brands & Advertising

Fmcg – How FMCG firms have adopted to the strategy of micromarkets; companies are creating market specific products, Marketing & Advertising News, ET BrandEquity

https://timesofindia.indiatimes.com/business/india-business/finally-companies-wake-up-to-a-million-indias/articleshow/69790299.cms

18
Jul
2019
Posted in Brands & Advertising

Eight Bad Habits You Must Break To Be More Productive

https://www.forbes.com/sites/travisbradberry/2017/01/31/eight-bad-habits-you-must-break-to-be-more-productive/

04
Jul
2019
Posted in Automobile India

Are we ready for battery run vehicles in india? No yet.

india is not yet ready for electric vehicle’s

01
Jul
2019
Posted in Business Schools

Watch “Be Rare & Valuable: SO GOOD THEY CAN’T IGNORE YOU by Cal Newport” on YouTube

29
Jun
2019
Posted in Business Schools

Here’s everything you need to know to become a professional blogger

Here’s everything you need to know to become a professional blogger https://yourstory.com/2019/06/professional-blogger-wordpress-digital-marketing-startup

29
Jun
2019
Posted in Retail News India

LOTS to learn from the Thai model – The Hindu BusinessLine

https://www.thehindubusinessline.com/catalyst/lots-to-learn-from-the-thai-model/article28190733.ece

28
Jun
2019
Posted in Entrepreneurship

Sales is what that matters.

You may have the very best agency doing your creative. You can spend money on executing the…

27
Jun
2019
Posted in Brands & Advertising

“People Don’t Buy Products, They Buy Better Versions of Themselves”

“People Don’t Buy Products, They Buy Better Versions of Themselves” by Zander Nethercutt https://link.medium.com/VefzgUUSQX

26
Jun
2019
Posted in Brands & Advertising

Santoor – Santoor, the desi soap brand, beats HUL’s Lux; clocks annual sales of Rs 2,000 crore

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/santoor-the-desi-soap-brand-beats-hul-s-lux-clocks-annual-sales-of-rs-2-000-crore/69951678

24
Jun
2019
Posted in Brands & Advertising

If lulu mall do it. This Vancouver market is handing out embarrassing plastic bags to customers | Vancouver Is Awesome

We need to use creative ways to avoid usage of plastic bags which without a doubt is…

19
Jun
2019
Posted in Brands & Advertising

Chennai’s growing tattoo culture – these are the new attitude changes we need to be updated with.

hisham kabir is one of the finest guest speaker indian brands consumer behaviour and buying patterns

17
Jun
2019
Posted in Brands & Advertising

Behavioural Ad targeting, a case study.

indian consumer behaviour

17
Jun
2019
Posted in Brands & Advertising

Entrepreneurs Network Forum for those aspiring future business leaders.

https://www.facebook.com/groups/1553508344866899/

16
Jun
2019
Posted in Brands & Advertising

How to register a company in India: a complete guide

How to register a company in India: a complete guide https://yourstory.com/2019/06/how-register-company-india-guide

14
Jun
2019
Posted in Brands & Advertising

How To Start A Cloud Kitchen Restaurant In India – A Complete Guide |

https://www.posist.com/restaurant-times/resources/open-cloud-kitchen-restaurant.html

12
Jun
2019
Posted in Brands & Advertising

Few Factors that influence consumer behavior.

http://www.retawprojects.com/uploads/Pinki_Rani.pdf

10
Jun
2019
Posted in Brands & Advertising

This is a shop in salem village. I was surprised to see the qualification mentioned.

10
Jun
2019
Posted in Brands & Advertising

Children buying ₹ 5 products after school,a big market for ₹.5 product in rural retail.

10
Jun
2019
Posted in Brands & Advertising

The price-value equation: Indian consumer’s purchase behaviour is evolving – The Financial Express

https://www.financialexpress.com/lifestyle/the-price-value-equation-indian-consumers-purchase-behaviour-is-evolving/1447120/

10
Jun
2019
Posted in Brands & Advertising

Year-ender 2018: ‘Consumer behaviour and choice will increasingly be influenced by the community’ | Advertising | Campaign India

http://www.campaignindia.in/article/year-ender-2018-consumer-behaviour-and-choice-will-increasingly-be-influenced-b/449072