Sales is what that matters.

You may have the very best agency doing your creative.

You can spend money on executing the best ads on visual media.

You may hire the finest online reputation management and social media insights.

However it’s your sales force that matters.

Sales margins that attracts super stockist to end retailer.

Followed by excellent….

follow-up>feedback>corrective action cycle.

Focus on bottom to top approach while doing your entire strategy planning.

Sales brings profit. Only sales can bring profits.

Profits bring money.

Money brings happiness. Period.

Author: Hisham Kabir
Hisham Kabir is a marketing professional with 15 years of experience in multiple industries. I believe marketing should ultimately bring in sales revenues. However, it's a 360 approach that includes all aspects of marketing an excellent competitive and quality product, branding, advertising, market research, competitor analysis, with a sales plan and after-sales support done consistently over a period of time is when your product or service will become established. Hisham Kabir

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