Swiggy & Zomato will enhance business growth.

Until the event of covid 19 and outburst of Corona virus pandemic, there are several businesses that’s have lost and had to shut operations, however there are other new businesses, that has newly evolving even better.

The rise of eCommerce transaction specific to purchase of essential commodities have seen a double digit growth which will increase further.

Everyday you hear news of big FMCG giants entering into e-commerce space as well. The latest among them being Hindustan Unilever limited India.

Another interesting development of a new service from food delivery platforms like swiggy are what they term as genie, I personally found it incredibly helpful, where a swiggy delivery boy would come to your home pick up what you have to deliver and deliver it to the person you want to give it.

The next big retail disruption in India.

Recently owing to me being in qurantinne I could not get out of my home and I received a cheque which I had to deposit to my bank where I used swiggy genie service where a delivery boy came and picked up my cheque delivered to my bank and the bank did the rest.

So what’s the new outcome of such services

Swiggy can become a logistics player.

Courier services may need lesser branch offices. (job loss)

Home based home cooked meals will gain traction as house wife will see a potential to earn money being at home. From home meals to baked cake to lasagna. Home made, home cooked food will certainly have takers added to digital payments can pose a threat to restaurant business.

Most food delivery boys would be using a two wheeler where they may be unable to carry the heavy load of provisions that a customer can order therefore swiggy will now start negotiating with auto rickshaw drivers for delivery. (New business development)

The next logistics value chain

Similar to cloud kitchen, there shall evolve cloud supermarket that’s offer incredible value for money proposition.

Remember Ola cabs has already working on such a model and pilot testing is being operational in Bangalore.

At this juncture many are losing jobs and once a very famous job interview question, where would you like to see yourself 5 years from now, will have absolutely no significance, as many jobs that exist today may be extinct by then.

And if you thought Tesla is competing with Porsche’s Taycan, Audi e-tron, Mercedes EQC, well then remember SONY Corporation Japan, with their production ready Vision S, may be the biggest competitor to Tesla.

Sony Vision S, potontal threat to Tesla.

Hisham Kabir

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Author: Hisham Kabir
An MBA with 18+ years of experience, spanning senior roles across multiple industry verticals as an account manager with B2B Sales & Business Development in Events and Marketing, Food Buying sourcing and procurement, FMCG, New Product Development, F&B, Catering & Banquet, End to End Event Operations Management. LinkedIn sales navigator expert. LinkedIn helper2 sales automation and Zoho CRM. Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.

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