Unlocking Sales Success: Comprehensive Strategies for Marketing and Sales Enhancement

   14 July 2024  Posted in Brands & Advertising

 

While marketing is crucial, it’s sales that ultimately drive business success. Here’s how I can help companies enhance both their marketing and sales:

1. Identify the Problem Often, the perceived issue may not be the actual problem. For example, a supply chain issue could be the root cause. Understanding the entire system is essential to pinpoint the real problems and gaps.

2. Evaluate Personnel: Assess whether the current team is capable and if they require training. It’s important to determine if resistance to change is coming from the top, as this can be a major stumbling block. Financial constraints aren’t the only barriers to growth.

3. Understand Customers: Analyze both existing and potential customers, as well as the sales growth cycle.

4. Market Analysis: Conduct market research by accompanying key salespeople or owners, visiting current customers, and examining competitors. This helps in understanding market positioning and identifying why competitors might be outperforming us.

5. Competitive Analysis: Determine if competitors are winning due to factors like price, quality, quantity, speed, customer service, warranties, promotions, or accounting practices. Identify their marketing strategies.

6. Set Sales Targets: Establish 90-day sales targets with biweekly and monthly follow-ups. Listen to feedback in every meeting and implement necessary changes.

7. Internal Systems and Customer Journey: Evaluate the entire customer journey from initial contact to after-sales service. Ensure the sales team is targeting the right markets.

8. Digital Presence and Tools: Review the company’s website, Google presence, digital space, and software tools. Often, only a fraction of software capabilities are utilized, so maximizing existing tools can yield significant results.

9. Lead Management: Automate lead handling and follow-ups with CRM software. Utilize WhatsApp for bill and payment reminders, and consider automated chat solutions.

10. Customer Relationships: Reinitiate relationships with old customers and engage in activities that keep the company top-of-mind for products and services.

11. Marketing Channel: Recommend the most effective marketing channels to achieve the best results at the lowest cost, ensuring a positive ROAS.

12. Management Metrics Implement basic management methodologies such as SWOT and SMART.

If you’re interested in developing your sales and marketing, feel free to contact me.

Hisham Kabir

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Author: Hisham Kabir
Hisham Kabir Dubai-Based Management Consultant | Specialist in Lean Marketing, Digital Transformation & Family Business Advisory Hisham Kabir is a Dubai-based entrepreneur and senior management consultant with over 20 years of experience in lean marketing, digital transformation, and global e-commerce marketplace expansion. With a proven track record of advising companies across the UAE and India, Hisham helps brands optimize marketing ROI, scale operations, and expand internationally—particularly through platforms like Amazon and Noon. A fourth-generation member of a business family established in 1894, Hisham offers deep insights into the dynamics of multi-generational enterprises. Having witnessed both the successes and setbacks of legacy business models, he now guides family-owned conglomerates through succession planning, organizational restructuring, and sustainable business growth. Previously the Director of Ideal Food and Catering Company in Kochi, he now spearheads initiatives under the Shuraa Synergy LLP umbrella—an enterprise spanning ITES, digital transformation, lean marketing, food, healthcare, and e-commerce marketplace strategy. An alumnus of Symbiosis Institute of Business Management, Pune, with a postgraduate degree in Advertising and Public Relations, and an MBA from Mumbai University, Hisham also serves as Lead Research Scholar at the Boudhik Center for Management Research (BCMR) in Kochi. BCMR is the only Indian business research academy in Kerala, focused exclusively on family business management, in academic affiliation with Symbiosis International (Deemed University). His cross-sectoral expertise and strategic vision make him a trusted advisor for both emerging startups and legacy enterprises navigating transformation in the digital age. A Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.