What is 75 hard

   20 August 2023  Posted in Brands & Advertising

“75 Hard” is a popular mental and physical challenge created by Andy Frisella. It involves following a strict regimen for 75 days, which includes:

Two 45-minute workouts: One must be outdoors, regardless of the weather.

One gallon (3.8 liters) of water: Drinking a gallon of water daily.

Follow a diet: Stick to a healthy diet without cheating or indulging in junk food.

Read 10 pages of non-fiction: Engaging in personal development by reading daily.

Take a progress photo: Documenting physical changes throughout the challenge.

The main benefits of 75 Hard are:

Mental Toughness: The challenge is designed to build mental resilience, discipline, and willpower by pushing you out of your comfort zone and making you commit to a demanding routine.

Physical Fitness: Consistent exercise and a controlled diet contribute to improved physical health and fitness over the course of 75 days.

Habit Formation: Engaging in the challenge helps establish positive daily habits, such as regular exercise, healthy eating, and consistent self-improvement through reading.

Time Management: Juggling the various components of the challenge encourages effective time management and prioritization of tasks.

Self-Confidence: Successfully completing the challenge can boost self-confidence and a sense of accomplishment, showing that you can overcome obstacles and stick to your commitments.

Mindset Shift: 75 Hard can lead to a shift in mindset, helping you realize that you are capable of more than you thought, and that challenges can be overcome with dedication and perseverance.

  • Remember that 75 Hard is quite demanding and might not be suitable for everyone. It’s important to consult a healthcare professional before starting any intense fitness or dietary regimen
Author: Hisham Kabir
Hisham Kabir Dubai-Based Management Consultant | Specialist in Lean Marketing, Digital Transformation & Family Business Advisory Hisham Kabir is a Dubai-based entrepreneur and senior management consultant with over 20 years of experience in lean marketing, digital transformation, and global e-commerce marketplace expansion. With a proven track record of advising companies across the UAE and India, Hisham helps brands optimize marketing ROI, scale operations, and expand internationally—particularly through platforms like Amazon and Noon. A fourth-generation member of a business family established in 1894, Hisham offers deep insights into the dynamics of multi-generational enterprises. Having witnessed both the successes and setbacks of legacy business models, he now guides family-owned conglomerates through succession planning, organizational restructuring, and sustainable business growth. Previously the Director of Ideal Food and Catering Company in Kochi, he now spearheads initiatives under the Shuraa Synergy LLP umbrella—an enterprise spanning ITES, digital transformation, lean marketing, food, healthcare, and e-commerce marketplace strategy. An alumnus of Symbiosis Institute of Business Management, Pune, with a postgraduate degree in Advertising and Public Relations, and an MBA from Mumbai University, Hisham also serves as Lead Research Scholar at the Boudhik Center for Management Research (BCMR) in Kochi. BCMR is the only Indian business research academy in Kerala, focused exclusively on family business management, in academic affiliation with Symbiosis International (Deemed University). His cross-sectoral expertise and strategic vision make him a trusted advisor for both emerging startups and legacy enterprises navigating transformation in the digital age. A Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.