Tata water plus will it be a game changer?

   4 March 2020  Leave a Comment on Tata water plus will it be a game changer?  Posted in Brands & Advertising, consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing, Retail News India
Tata water plus may crate a new benchmark in indias multi billion dollar packaged drinking water business.

Well I tried this new product because its available everywhere

I tried it because when everyone is going blue here comes a bottle with copper colour label and cap.

I tried,without an iota of doubt because it’s comes from Indias most trusted conglomerate the Tata group.

I tasted it, it’s different,it tasted like it’s raw water from a well. Yet I trust this brand because it’s mentioned in the packaging that it has got goodness of copper. So I belive i am drinking something more pure than other industry leaders in packaged drinking water industry like bisleri, kinley from Coca-Cola and aquafina from PepsiCo

There are chances that consumers may dislike this new taste however If this experiment from tata succeed, then,the competition will follow the same and come up with their own version of copper water. Drinking water in pet bottles tend to taste different after 60 days and I believe Tatas would have tested for any difference in water taste after 60 days. If not the competition will check and find it for them and if there is any difference then the competitors will pump in enough money to their PR agencies to ensure that this is exposed to the consumers.

Let’s wait and watch.

Hisham Kabir

Author: Hisham Kabir
An MBA with 18+ years of experience, spanning senior roles across multiple industry verticals as an account manager with B2B Sales & Business Development in Events and Marketing, Food Buying sourcing and procurement, FMCG, New Product Development, F&B, Catering & Banquet, End to End Event Operations Management. LinkedIn sales navigator expert. LinkedIn helper2 sales automation and Zoho CRM. Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.

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