Changing trends in Indian Consumer Behaviour & Buying Patterns.

Indian consumer buying behavior can be divided into several phases.

First is the before flipkart cash on delivery model’s and after.

Next phase is India before JIO mobile services and post Jio.

Next is decline in tv viewing since the emergence of amazon prime and Netflix.

So with all these the traditional channels of media and communication will find decline.

The 5 second ad, is what will detrmine if your ad needs to be seen futher.

Consider the reduced concentration span of current mobile addicts if you cannot convey the message in first 5 seconds then your communication is not successful.

Author: Hisham Kabir
Hisham Kabir is a marketing professional with 15 years of experience in multiple industries. I believe marketing should ultimately bring in sales revenues. However, it's a 360 approach that includes all aspects of marketing an excellent competitive and quality product, branding, advertising, market research, competitor analysis, with a sales plan and after-sales support done consistently over a period of time is when your product or service will become established. Hisham Kabir

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