Indian Institute of Management- Bangalore (IIMB)’s Case Study on Bollywood & Social Media Marketing

I feel this is purely a fashion trend which will fade off soon. the social media is so cluttered that, we need to get to know the right audience and just keep targeting them.

Author: Hisham Kabir
Hisham Kabir is a marketing professional with 15 years of experience in multiple industries. I believe marketing should ultimately bring in sales revenues. However, it's a 360 approach that includes all aspects of marketing an excellent competitive and quality product, branding, advertising, market research, competitor analysis, with a sales plan and after-sales support done consistently over a period of time is when your product or service will become established. Hisham Kabir

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