Sanjeev Mehta – HUL’s Sanjeev Mehta on why rural India needs to progress to revive demand as consumer spends drop, Marketing & Advertising News, ET BrandEquity

Hisham Kabir is a marketing professional with 15 years of experience in multiple industries. I believe marketing should ultimately bring in sales revenues. However, it's a 360 approach that includes all aspects of marketing an excellent competitive and quality product, branding, advertising, market research, competitor analysis, with a sales plan and after-sales support done consistently over a period of time is when your product or service will become established. Hisham Kabir