Sales is what that matters.

You may have the very best agency doing your creative.

You can spend money on executing the best ads on visual media.

You may hire the finest online reputation management and social media insights.

However it’s your sales force that matters.

Sales margins that attracts super stockist to end retailer.

Followed by excellent….

follow-up>feedback>corrective action cycle.

Focus on bottom to top approach while doing your entire strategy planning.

Sales brings profit. Only sales can bring profits.

Profits bring money.

Money brings happiness. Period.

Author: hishamkabir

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