Santoor – Santoor, the desi soap brand, beats HUL’s Lux; clocks annual sales of Rs 2,000 crore

https://brandequity.economictimes.indiatimes.com/news/business-of-brands/santoor-the-desi-soap-brand-beats-hul-s-lux-clocks-annual-sales-of-rs-2-000-crore/69951678

Author: Hisham Kabir
Hisham Kabir is a marketing professional with 15 years of experience in multiple industries. I believe marketing should ultimately bring in sales revenues. However, it's a 360 approach that includes all aspects of marketing an excellent competitive and quality product, branding, advertising, market research, competitor analysis, with a sales plan and after-sales support done consistently over a period of time is when your product or service will become established. Hisham Kabir

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