The price-value equation: Indian consumer’s purchase behaviour is evolving – The Financial Express

https://www.financialexpress.com/lifestyle/the-price-value-equation-indian-consumers-purchase-behaviour-is-evolving/1447120/

Author: Hisham Kabir
Hisham Kabir is a marketing professional with 15 years of experience in multiple industries. I believe marketing should ultimately bring in sales revenues. However, it's a 360 approach that includes all aspects of marketing an excellent competitive and quality product, branding, advertising, market research, competitor analysis, with a sales plan and after-sales support done consistently over a period of time is when your product or service will become established. Hisham Kabir

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