5 best coffee brands in India

   28 November 2020  Leave a Comment on 5 best coffee brands in India  Posted in Behavioural economics, Brands & Advertising, buyologist, consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing, Food, Retail News India

There are 3 types 

1. Chicory + coffee blend using a filter coffee machine 

The few most popular brands in filter coffee powders are as per ratings

Finest Filter Coffee Blend top being Madras blend from Leo coffee

6.AVT

5.Green Label 

4.Eastern Adimali Kappi 

3.Narasu coffee

2.Kothas

1.Leo coffee madras blend  

2. Instant coffee

Among instant coffee 

7.Bru 

6.Bru gold 

5 Nescafe gold

4 Brahmins instant coffee

3 Nescafe

2 Tata gold

1 Sunrise from Nescafe

Sunrise despite being from Nescafe is more suitable for Indian taste

Instant filter coffee liquid in sachet

There is only one prominent player here ie id foods though in very early stages once the cost comes down this will become the next best thing to happen to instant coffee.

I’d filter coffee is a highly innovative solution for traditional filter coffee lovers.

World’s most expensive coffee

Kopi luwak is a coffee that consists of partially digested coffee cherries, which was eaten and defecated by the Asian palm civet (Paradoxurus hermaphroditus). It is therefore also called civet coffee. The cherries are fermented as they pass through a civet’s intestines, and after being defecated with other fecal matter, they are collected.

Kopi luwak is produced mainly on the Indonesian islands of Sumatra, Java, Bali, Sulawesi, and in East Timor. It is also widely gathered in the forest or produced in farms in the islands of the Philippines,[3] where the product is called kape motit in the Cordillera region, kapé alamíd in Tagalog areas, kapé melô or kapé musang in Mindanao, and kahawa kubing in the Sulu Archipelago. Weasel coffee is a loose English translation of its Vietnamese name cà phê Chồn.

Producers of the coffee beans argue that the process may improve coffee through two mechanisms, selection – civets choosing to eat only certain cherries – and digestion – biological or chemical mechanisms in the animal’s digestive tract altering the composition of the coffee cherries.

The traditional method of collecting feces from wild Asian palm civets has given way to an intensive farmingmethod, in which the palm civets are kept in battery cages and are force-fed the cherries. This method of production has raised ethical concerns about the treatment of civets and the conditions they are made to live in, which include isolation, poor diet, small cages and a high mortality rate.[4][5][6]

Although kopi luwak is a form of processing rather than a variety of coffee, it has been called one of the most expensive coffees in the world, with retail prices reaching US$100 per kilogram for farmed and US$1,300 per kilogram for wild-collected beans.

Author: Hisham Kabir
Hisham Kabir Dubai-Based Management Consultant | Specialist in Lean Marketing, Digital Transformation & Family Business Advisory Hisham Kabir is a Dubai-based entrepreneur and senior management consultant with over 20 years of experience in lean marketing, digital transformation, and global e-commerce marketplace expansion. With a proven track record of advising companies across the UAE and India, Hisham helps brands optimize marketing ROI, scale operations, and expand internationally—particularly through platforms like Amazon and Noon. A fourth-generation member of a business family established in 1894, Hisham offers deep insights into the dynamics of multi-generational enterprises. Having witnessed both the successes and setbacks of legacy business models, he now guides family-owned conglomerates through succession planning, organizational restructuring, and sustainable business growth. Previously the Director of Ideal Food and Catering Company in Kochi, he now spearheads initiatives under the Shuraa Synergy LLP umbrella—an enterprise spanning ITES, digital transformation, lean marketing, food, healthcare, and e-commerce marketplace strategy. An alumnus of Symbiosis Institute of Business Management, Pune, with a postgraduate degree in Advertising and Public Relations, and an MBA from Mumbai University, Hisham also serves as Lead Research Scholar at the Boudhik Center for Management Research (BCMR) in Kochi. BCMR is the only Indian business research academy in Kerala, focused exclusively on family business management, in academic affiliation with Symbiosis International (Deemed University). His cross-sectoral expertise and strategic vision make him a trusted advisor for both emerging startups and legacy enterprises navigating transformation in the digital age. A Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.

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