Beyond the Click: Why Your Digital Marketing Strategy Needs an Upgrade

   10 July 2024  Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing
The Importance of a Holistic Digital Marketing Strategy

Digital marketing has become an essential part of any business strategy. But with the rise of AI-powered tools and a focus on reach and awareness, it’s easy to forget the core principles of marketing.

Effective Marketing Goes Beyond Digital
While digital tools can streamline content creation and ad targeting, marketing is more than just creating online campaigns. It’s about understanding your target audience, their needs, and their buying journey.
The Power of Customer Experience
Today’s consumers are less loyal to brands, so building a strong customer relationship is crucial. This includes providing excellent customer service, after-sales support, and a seamless overall experience.
Don’t Discount the Value of Traditional Marketing
Public relations, events, and traditional marketing channels can still play a vital role in your strategy. A holistic approach that integrates both digital and traditional marketing efforts is essential.
Focus on Value, Not Just Price
While offering introductory discounts can attract customers, constantly competing on price is a race to the bottom. Focus on the unique value proposition of your products or services to build brand loyalty.
The Takeaway
Digital marketing is a powerful tool for generating awareness, but it’s just one piece of the puzzle. By taking a 360-degree marketing approach that prioritizes customer experience and value, you can build a sustainable and successful business.
Author: Hisham Kabir
Dubai-Based Entrepreneur & Investor | E-commerce Logistics | Healthcare & Wellness | Food Technology Hisham Kabir is a Dubai-based entrepreneur and investor with 20+ years of business experience across multiple sectors. As founder of kabir.ae, he focuses on e-commerce logistics solutions while maintaining strategic investments in healthcare, wellness, and food technology ventures. A fourth-generation member of a business family established in 1894, Hisham brings deep understanding of multi-generational enterprises and sustainable business growth. His investment portfolio spans ITES, digital solutions, healthcare innovations, and food technology startups. Business Interests: 1. E-commerce logistics and distribution solutions 2. Healthcare and wellness investments 3. Food technology and innovation 4. Digital marketplace expansion 5. Cross-border trade facilitation Background & Experience: - Successfully managed large-scale operations (50+ teams, 400+ events) - Launched ready-to-cook food brand using retort technology - Experience in retail, FMCG, and rural market expansion - Also provides sales and marketing consultancy to SMEs Education: - MBA, Mumbai University MET, Mumbai - Postgraduate in Advertising & PR, Symbiosis Institute, Pune - Lead Research Scholar, Boudhik Center for Management Research (BCMR) Hisham shares insights on marketing trends and behavioral economics through his blog at www.buyologist.in. Hisham is a Dubai-based entrepreneur, founder of www.kabir.ae focusing on e-commerce logistics solutions for those who want to launch their products in UAE. Investor in healthcare, wellness, and food technology ventures. Fourth-generation business family member with 20+ years of experience. Also provides sales and marketing consultancy to small and medium businesses.