Start up should certainly ask these questions.

   7 May 2019  Leave a Comment on Start up should certainly ask these questions.  Posted in Entrepreneurship

Evaluate the essential elements of your business model.

  1. 1. What value does your product offer?
  2. What job does your product do for your customer?
  3. What problem does it solve?
  4. What benefits does it deliver?
  5. What pain does it take away?
  6. What goals does it enable your customers to achieve.
  7. And especially, how important are your key benefits to your customers?

Your ability to ask and answer these questions accurately will largely determine the future of your business.2. Who is your customer?Who are the customers who
can most benefit from the products or services you offer?What are their demographics?What are their ages, incomes, education levels, genders, occupations, and type of family formation?What are their psychographics?What are their hopes, dreams, fears, ambitions, and aspirations relative to what you sell?Especially, what are their ethnographics?How do they use your product or service? What role does it in their lives or work?How important is it for them in comparison with other this How important is it to them in comparison with other things?3. What are the most effective ways that that you can market (attract new customers), sell (convert them into buyers), and distribute (get your products into the hands of your customers)?How could you attract more and better-paying customers? How could you sell faster and more effectively to the prospects you attract? How could you distribute your product faster and more efficiently? (Think
Amazon.com!The rule is that whatever you are doing today, you will have to be much, much better a year from now just to stay even in your current market.4. How do you give such good customer service that your happy customers buy from you again and again and tell others to buy from you as well?5. What is the cost structure of your business, and how could you change it to achieve greater profitability?How could you outsource, downsize, or eliminate certain activities so that you can offer the same high level of quality but at lower cost of operations.

Author: Hisham Kabir
Hisham Kabir Dubai-Based Management Consultant | Specialist in Lean Marketing, Digital Transformation & Family Business Advisory Hisham Kabir is a Dubai-based entrepreneur and senior management consultant with over 20 years of experience in lean marketing, digital transformation, and global e-commerce marketplace expansion. With a proven track record of advising companies across the UAE and India, Hisham helps brands optimize marketing ROI, scale operations, and expand internationally—particularly through platforms like Amazon and Noon. A fourth-generation member of a business family established in 1894, Hisham offers deep insights into the dynamics of multi-generational enterprises. Having witnessed both the successes and setbacks of legacy business models, he now guides family-owned conglomerates through succession planning, organizational restructuring, and sustainable business growth. Previously the Director of Ideal Food and Catering Company in Kochi, he now spearheads initiatives under the Shuraa Synergy LLP umbrella—an enterprise spanning ITES, digital transformation, lean marketing, food, healthcare, and e-commerce marketplace strategy. An alumnus of Symbiosis Institute of Business Management, Pune, with a postgraduate degree in Advertising and Public Relations, and an MBA from Mumbai University, Hisham also serves as Lead Research Scholar at the Boudhik Center for Management Research (BCMR) in Kochi. BCMR is the only Indian business research academy in Kerala, focused exclusively on family business management, in academic affiliation with Symbiosis International (Deemed University). His cross-sectoral expertise and strategic vision make him a trusted advisor for both emerging startups and legacy enterprises navigating transformation in the digital age. A Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.

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