This is a legend in advertising world who created magic with Volkswagen Beetle launching In USA in late 50’s.
He has also written a book titled
The history of advertising that changed the history of advertising.
William “Bill” Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm’s breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.