William “Bill” Bernbach The Advertising Revolutionary. The Legendary Ad Man.

This is a legend in advertising world who created magic with Volkswagen Beetle launching In USA in late 50’s.
He has also written a book titled

The history of advertising that changed the history of advertising.

William “Bill” Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm’s breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.

Author: Hisham Kabir
Dubai-Based Entrepreneur & Investor | E-commerce Logistics | Healthcare & Wellness | Food Technology Hisham Kabir is a Dubai-based entrepreneur and investor with 20+ years of business experience across multiple sectors. As founder of kabir.ae, he focuses on e-commerce logistics solutions while maintaining strategic investments in healthcare, wellness, and food technology ventures. A fourth-generation member of a business family established in 1894, Hisham brings deep understanding of multi-generational enterprises and sustainable business growth. His investment portfolio spans ITES, digital solutions, healthcare innovations, and food technology startups. Business Interests: 1. E-commerce logistics and distribution solutions 2. Healthcare and wellness investments 3. Food technology and innovation 4. Digital marketplace expansion 5. Cross-border trade facilitation Background & Experience: - Successfully managed large-scale operations (50+ teams, 400+ events) - Launched ready-to-cook food brand using retort technology - Experience in retail, FMCG, and rural market expansion - Also provides sales and marketing consultancy to SMEs Education: - MBA, Mumbai University MET, Mumbai - Postgraduate in Advertising & PR, Symbiosis Institute, Pune - Lead Research Scholar, Boudhik Center for Management Research (BCMR) Hisham shares insights on marketing trends and behavioral economics through his blog at www.buyologist.in. Hisham is a Dubai-based entrepreneur, founder of www.kabir.ae focusing on e-commerce logistics solutions for those who want to launch their products in UAE. Investor in healthcare, wellness, and food technology ventures. Fourth-generation business family member with 20+ years of experience. Also provides sales and marketing consultancy to small and medium businesses.

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