https://www-livemint-com.cdn.ampproject.org/c/s/www.livemint.com/industry/retail/fmcg-firms-say-consumers-downtrading-turning-to-value-packs/amp-11589879062290.html
Buyologist.in Indian behavioural economics perspective
brands, why we buy it, Influence marketing, behavioral economics, neuromarketing.
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