Marketing vs Sales: What Every Small and Medium Business Owner Needs to Understand

   15 September 2025  Posted in consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing
Marketing vs Sales: What Every Small and Medium Business Owner Needs to Understand
Most small and medium businesses (SMEs) are family-run, owner-driven, and focused on one thing: quick turnaround and early cash flow. That’s survival.
But here’s the problem: survival mode doesn’t scale.
For many SMEs, marketing only comes into the picture when the owner realizes:
> “Other than me, my family, and a few close friends, no one actually knows about my products or services.”

And most of the time, when they say marketing, they actually mean sales.

Author: Hisham Kabir
Dubai-Based Entrepreneur & Investor | E-commerce Logistics | Healthcare & Wellness | Food Technology Hisham Kabir is a Dubai-based entrepreneur and investor with 20+ years of business experience across multiple sectors. As founder of kabir.ae, he focuses on e-commerce logistics solutions while maintaining strategic investments in healthcare, wellness, and food technology ventures. A fourth-generation member of a business family established in 1894, Hisham brings deep understanding of multi-generational enterprises and sustainable business growth. His investment portfolio spans ITES, digital solutions, healthcare innovations, and food technology startups. Business Interests: 1. E-commerce logistics and distribution solutions 2. Healthcare and wellness investments 3. Food technology and innovation 4. Digital marketplace expansion 5. Cross-border trade facilitation Background & Experience: - Successfully managed large-scale operations (50+ teams, 400+ events) - Launched ready-to-cook food brand using retort technology - Experience in retail, FMCG, and rural market expansion - Also provides sales and marketing consultancy to SMEs Education: - MBA, Mumbai University MET, Mumbai - Postgraduate in Advertising & PR, Symbiosis Institute, Pune - Lead Research Scholar, Boudhik Center for Management Research (BCMR) Hisham shares insights on marketing trends and behavioral economics through his blog at www.buyologist.in. Hisham is a Dubai-based entrepreneur, founder of www.kabir.ae focusing on e-commerce logistics solutions for those who want to launch their products in UAE. Investor in healthcare, wellness, and food technology ventures. Fourth-generation business family member with 20+ years of experience. Also provides sales and marketing consultancy to small and medium businesses.