Always remember if market research was right then how come several product launches fail despite being excellent products or services.
It’s here buyology works, the study of why we buy what we buy.
Author: Hisham Kabir
An MBA with 18+ years of experience, spanning senior roles across multiple industry verticals as an account manager with B2B Sales & Business Development in Events and Marketing, Food Buying sourcing and procurement, FMCG, New Product Development, F&B, Catering & Banquet, End to End Event Operations Management. LinkedIn sales navigator expert. LinkedIn helper2 sales automation and Zoho CRM.
Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team.
Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax.
Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India.
Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen.
With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.
My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management.
Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971.
You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.