Dubai-Based Management Consultant | Specialist in Lean Marketing, Digital Transformation & Family Business Advisory
Hisham Kabir is a Dubai-based entrepreneur and senior management consultant with over 20 years of hands-on experience in lean marketing, digital transformation, WhatsApp CRM integration, and global e-commerce marketplace expansion. With a proven track record of advising companies across the UAE and India, Hisham empowers brands to maximize marketing ROI, streamline sales funnels, and scale internationally—particularly through high-performance channels like Amazon, Noon, and integrated WhatsApp marketing.
A fourth-generation member of a business family established in 1894, Hisham brings a legacy of operational resilience and commercial innovation. His advisory focus lies in succession planning, family business governance, organizational restructuring, and sustainable business growth. He collaborates with multi-generational enterprises and MSMEs to future-proof their business models while retaining their heritage advantage.
Hisham’s latest ventures include strategic investments in the health and wellness sector in the UAE, leveraging the growing demand for preventive healthcare, functional nutrition, and wellness-tech startups. Parallelly, he drives WhatsApp automation solutions integrated with CRM platforms, enabling SMEs to execute drip marketing campaigns, nurture leads, and improve conversion rates through effective conversational flows and behavioral segmentation.
Formerly the Director of Ideal Food and Catering Company in Kochi, he now spearheads initiatives under the Shuraa Synergy LLP umbrella—a diversified enterprise with interests in IT-enabled services, digital transformation, food innovation, healthcare delivery, blue-collar employment platforms, and e-commerce marketplace strategy.
Hisham holds a postgraduate degree in Advertising & Public Relations from Symbiosis Institute of Business Management, Pune, and an MBA in Marketing from Mumbai University. He also serves as Lead Research Scholar at the Boudhik Center for Management Research (BCMR) in Kochi—Kerala’s only business research institution dedicated exclusively to family business studies, in academic collaboration with Symbiosis International (Deemed University).
With a rare blend of legacy wisdom and future-forward execution, Hisham Kabir is a trusted advisor to family-run enterprises, emerging startups, and SMEs navigating digital transformation in an era defined by data, automation, and next-gen consumer behavior.