Always remember if market research was right then how come several product launches fail despite being excellent products or services.
It’s here buyology works, the study of why we buy what we buy.
Author: Hisham Kabir
Dubai-Based Entrepreneur & Investor | E-commerce Logistics | Healthcare & Wellness | Food Technology
Hisham Kabir is a Dubai-based entrepreneur and investor with 20+ years of business experience across multiple sectors. As founder of kabir.ae, he focuses on e-commerce logistics solutions while maintaining strategic investments in healthcare, wellness, and food technology ventures.
A fourth-generation member of a business family established in 1894, Hisham brings deep understanding of multi-generational enterprises and sustainable business growth. His investment portfolio spans ITES, digital solutions, healthcare innovations, and food technology startups.
Business Interests:
1. E-commerce logistics and distribution solutions
2. Healthcare and wellness investments
3. Food technology and innovation
4. Digital marketplace expansion
5. Cross-border trade facilitation
Background & Experience:
- Successfully managed large-scale operations (50+ teams, 400+ events)
- Launched ready-to-cook food brand using retort technology
- Experience in retail, FMCG, and rural market expansion
- Also provides sales and marketing consultancy to SMEs
Education:
- MBA, Mumbai University MET, Mumbai
- Postgraduate in Advertising & PR, Symbiosis Institute, Pune
- Lead Research Scholar, Boudhik Center for Management Research (BCMR)
Hisham shares insights on marketing trends and behavioral economics through his blog at www.buyologist.in.
Hisham is a Dubai-based entrepreneur, founder of www.kabir.ae focusing on e-commerce logistics solutions for those who want to launch their products in UAE. Investor in healthcare, wellness, and food technology ventures. Fourth-generation business family member with 20+ years of experience. Also provides sales and marketing consultancy to small and medium businesses.