Category: Behavioural economics

30
Dec
2020
Posted in Behavioural economics Brands & Advertising business Business Schools Entrepreneurship personal development

23 Lesson we learned from year 2020

1.The world can change in a week. 2. We are stronger than we know 3. Heroes don’t…

10
Dec
2020
Posted in Behavioural economics Brands & Advertising Business Schools buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Fmcg Rural India Retail buying behaviour a b2b perspective

Pringles. Mathematically known as a hyperbolic paraboloid

The consistent saddle shape of Pringles is mathematically known as a hyperbolic paraboloid. Their designers reportedly used…

07
Dec
2020
Posted in Behavioural economics Brands & Advertising buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Entrepreneurship Kerala Business personal development Retail News India

What to do last in a start up.

I have been part of several start ups from what I have understood your idea is already…

04
Dec
2020
Posted in Behavioural economics Brands & Advertising Business Schools buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

BOOKS ON CONSUMER BEHAVIOUR

Here are few good books on consumer behaviour. The mystery of the human condition has puzzled poets…

28
Nov
2020
Posted in Behavioural economics Brands & Advertising buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Food Retail News India

5 best coffee brands in India

Quest for the finest coffee in India

29
Aug
2020
Posted in Behavioural economics Brands & Advertising consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing Entrepreneurship

Entrepreneurs Advice in Tamil

It’s important to understand there are no quick-fix solutions to become a successful entrepreneur. One needs to…

23
Nov
2019
Posted in Behavioural economics Brands & Advertising consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Must read books on behavioural economics, influence marketing.

Behavioural economics is the most important, learning curve influence marketing and neuromarketing

06
Nov
2019
Posted in Automobile India Behavioural economics Brands & Advertising Business Schools buyologist consumer behavior buying decision brandbuyology hisham kabir influencer marketing neuromarketing

Celebrity endorsement in India and brand image psychology. How Shahrukh Khan Changed Everything.

Celebrity’s Getting paid for attending a wedding was considered embarrassing unappealing cheap etc until srk came and…