Dev Snacks a Kerala based traditional snacks company, ruling south India.

Hisham founder at brand buyology speaks on dev snacks
dev snacks kerala based company ruling south india.

Can you imagine an indian company going to italy and selling the best Italian pizza in Italy. Well that’s exactly what dev snacks a kollam based snack food manufacturing company have done in South Indian market.

Become a market leader in several areas of kerala tamilnadu and karnataka including bangalore at a place where local and unorganized players rule the roots.

On discussion with a local retailer it was understood that they have

100%GST billing.

Give sufficient credit ie bill to bill credit system.

Weekly service and

Excellent return policy, if unsold or if not moving they replace it with other fast moving items remove products 5days before expiry.

Such policies is what makes small companies big.

Hisham

Author: Hisham Kabir
An MBA with 18+ years of experience, spanning senior roles across multiple industry verticals as an account manager with B2B Sales & Business Development in Events and Marketing, Food Buying sourcing and procurement, FMCG, New Product Development, F&B, Catering & Banquet, End to End Event Operations Management. LinkedIn sales navigator expert. LinkedIn helper2 sales automation and Zoho CRM. Extensive functional expertise in successfully managing end-to-end aspects of F&B operations spanning the front and back-office operations within budgeted guidelines and to the highest standards. People Management – Experienced in recruiting, training and managing F&B teams - Most recently managed a 50+ strong cross-functional team. Proven track record of managing 400+ catering events including numerous high-volume corporate and social events with more than 5000 pax. Further to MBA, completed a Management development programme in sales management from IIM which is among the leading business management school in India. Later ventured into independent entrepreneurial business by launching and retailing a ready-to-cook food gravy paste brand using retort technology called freedom kitchen. With significant insights into front-end retailing and a strong background in the Retail Industry, I shifted to Corporate Path by joining a food-based FMCG company as part of their rural market expansion.  My expertise is in operational excellence, channel sales development, team management, client relationship development, and Event Operations Management. large ticket banquet Management, Menu planning, costing and P&L, and people management. Driven by a passion for advertising have conducted an exhibition titled walk through the history of Volkswagen beetle. where I showcased several print ads released by Volkswagen Beetle in North America from 1958 to 1971. You can follow blogs on www.buyologist.in dealing with trends in marketing and advertising and behavioural economics.

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