organised used car business in India- illogical.

I recently visited the maruti true value store as well as the hyundai authorised used car showroom.

what i have understood is that buying a used car from these people are no big bargain as the prices difference between a new car and 4 yr old used car is just Rs20,000.

so i cannot understand what logic to apply here,

instead of paying twenty thousand less for a used car might as well buy a new car.

how illogical can this organised used business be in India.

Author: Hisham Kabir
Hisham Kabir is a marketing professional with 15 years of experience in multiple industries. I believe marketing should ultimately bring in sales revenues. However, it's a 360 approach that includes all aspects of marketing an excellent competitive and quality product, branding, advertising, market research, competitor analysis, with a sales plan and after-sales support done consistently over a period of time is when your product or service will become established. Hisham Kabir

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